Archive for July, 2007
Word of Mouth Marketing – Is Your Business Reaping or Weeping?
Word of mouth marketing, where consumers tell others how much they like or dislike your products and services, is on the rise. In fact, eMarketer reports that 65 million adults in the U.S. are talking about products and services they encounter. What is significant is that 27 million of them are doing it online via forums, blogs, consumer review sites, social media sites and the like. That trend is only going to increase.
Marketing Sherpa To No Longer Publish Buyer’s Guides for SEO and Paid Search
Lee Odden is reporting that Marketing Sherpa has no plans to publish future guides to selecting SEO and SEM firms. They have been publishing the guides for the past five years, initially dealing with SEO but then later launching a separate guide for paid search. Historically, the guides have not only listed firms offering SEO/SEM services but also provided practical advice on what search marketing is as well as advice on how to select a firm. Anne Holland confirmed that future guides would not be published due to the inherent difficulty in providing qualitative evaluations of each SEO and SEM service as well as the fact that they will be focusing more on their Benchmark Guides.
