A summary of search related news items that occurred this week including new version of Bloglines launches in beta format, CNN and Google enter into multi-year AdSense deal, a successful viral marketing campaign relies on knowing your audience, micro-blogging platform, Jaiku adds instant messaging feature, and finally the funny video that was shown prior to the start of the “Are Paid Links Evil” session that drew so much acclaim at Search Engine Strategies last week in San Jose.
This is the second part of a recap of what I spoke on in a session entitled “So You Want To be a Search Marketer” at the recent Search Engine Strategies conference in San Jose. In part 1, I provided some statistics on how much money is pouring into this industry, explained how I happened to “stumble” into search marketing after experiencing success marketing one of my own sites, and talked about how to gain hands-on experience by applying search marketing techniques to a working web site before engaging paying clients. In part 2, we are going to look at how budding search marketers can network with businesses as well as peers, how they can effectively brand themselves, how to stay on the cutting edge of this fast paced industry and some things not to do.
I recently had the opportunity to speak on a brand new session introduced during the Search Engine Strategies San Jose conference entitled “So You Want To be a Search Marketer.” The session explored ways that budding SEMs can educate themselves as well as get started in the industry. I approached this topic from the perspective of one who learned and applied SEM techniques to one of our own sites before ever deciding to take on paying clients. I thought I put together a post on what I spoke on as well as include the actual PowerPoint slides for those who would like to view them.
Joe Whyte has put together an excellent piece of linkbait based on the popular segment “If They Mated” on Late Night With Conan O’Brien. Had my morning coffee been ready when I saw this, I would have spit it out all over my computer screen. What about you? Are you ready to fall back in your chair laughing. Then proceed to check it out.
Late Monday afternoon, Irma and myself are headed back to Phoenix after another great trip to the Bay Area for this year’s Search Engine Strategies in San Jose. We will miss the wonderful weather as we go from a cool 70 some degrees back to 100 plus. Of course we will miss being in the presence of our search marketing friends and colleagues but do welcome the comfort of home and of course re-joining our children (and pets) after being away for over a week.
I was able to sit in on the second of two keynote sessions we have here at Search Engine Strategies in San Jose. Here are some takeaways I picked up from the talk between Marissa Mayer of Google and Danny Sullivan who is co-chairing the conference. Danny Sullivan is interviewing Marissa Mayer from Google in the second of two keynotes that are being conducted at this years Search Engine Strategies conference in San Jose.
Chris Sherman is interviewing Jim Lanzone from Ask in the first of two keynotes that are being conducted at this years Search Engine Strategies conference in San Jose. Interesting takeaways I got out of this conversation are to follow.
A summary of search related news items that occurred this week including Microsoft completes acquisition of aQuantive, AOL Mobile Search launches with Moviefone, MapQuest and CityGuide, Yahoo! Local gets a new makeover, a new service called TwitKu combines Twitter and Jaiku into one interface, and finally, American Airlines is the latest to file suit against Google over trademarks used to trigger AdWords ads.
In just a few days, Irma and I will be heading to San Jose for this years Search Engine Strategies conference. It is the last conference that Danny Sullivan will be chairing. Actually he is co-chairing with Chris Sherman. I am fortunate enough to be presenting for the first time in a session entitled “So You Want To be a Search Marketer?” which is scheduled for Wednesday, August 22nd at 1:30pm. Thanks, Chris! While I have sat in sessions as a Q&A participant twice and held a site clinic one other time, I have never done a formal presentation at an SES. I am excited and a bit nervous at the same time.
I am speaking at the upcoming Search Engine Strategies conference in San Jose on a panel entitled, “So You Want To Be A Search Marketer!” The session looks at ways budding SEMs can educate themselves plus get started in the industry. I am presenting on the angle of one who entered the field of search marketing after performing search marketing techniques on my own sites – in other words gaining hands-on experience before taking on paying customers.
Don’t let the title fool you – I’m not against buying links. In fact I buy them quite often for clients. However I am frustrated time and time again when searching for good links. I find a great site in which there is an opportunity to buy a paid link but am scared off for one reason or another. Here is a rant of sorts as I list several things that bug me regarding those who sell links.
A summary of search related news items that occurred this week including search engine Accoona files for $80.5 million IPO, Yahoo! will host the very first “web-only” presidential debate on September 12, Google News will allow comments on news stories, Marchex acquires PPCall provider VoiceStar, and finally, Google offers a paid shared storage program that will allow users of Picasa and GMail to up their storage limits.