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A summary of search related news items that occurred this week including new version of Bloglines launches in beta format, CNN and Google enter into multi-year AdSense deal, a successful viral marketing campaign relies on knowing your audience, micro-blogging platform, Jaiku adds instant messaging feature, and finally the funny video that was shown prior to the start of the "Are Paid Links Evil" session that drew so much acclaim at Search Engine Strategies last week in San Jose.
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This is the second part of a recap of what I spoke on in a session entitled "So You Want To be a Search Marketer" at the recent Search Engine Strategies conference in San Jose. In part 1, I provided some statistics on how much money is pouring into this industry, explained how I happened to "stumble" into search marketing after experiencing success marketing one of my own sites, and talked about how to gain hands-on experience by applying search marketing techniques to a working web site before engaging paying clients. In part 2, we are going to look at how budding search marketers can network with businesses as well as peers, how they can effectively brand themselves, how to stay on the cutting edge of this fast paced industry and some things not to do.
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I recently had the opportunity to speak on a brand new session introduced during the Search Engine Strategies San Jose conference entitled "So You Want To be a Search Marketer." The session explored ways that budding SEMs can educate themselves as well as get started in the industry. I approached this topic from the perspective of one who learned and applied SEM techniques to one of our own sites before ever deciding to take on paying clients. I thought I put together a post on what I spoke on as well as include the actual PowerPoint slides for those who would like to view them. Read on for a link to PowerPoint slides as well as details of what was actually presented.
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What would be the effect if the following well known search marketing professionals mated? Rand Fishkin and Todd Malicoat? Neil Patel and Cameron Olthuis? Jarrod Hunt and Carolyn Shelby? Rhea Drysdale and Loren Baker? Kim Krause Berg and Bill Slawski? Danny Sullivan and Jim Boykin? Vanessa Fox and Mike McDonald? Read on if you are brave enough to find out.
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Irma and myself had the pleasure of attending our fourth Search Engine Strategies in San Jose event. We always turn this into a vacation, not only enjoying the conference itself but heading up to San Francisco and wine country after the it ends. Here I have provided a summary of where we went, what we did and who we met up with.
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I was able to sit in on the second of two keynote sessions we have here at Search Engine Strategies in San Jose. Here are some takeaways I picked up from the talk between Marissa Mayer of Google and Danny Sullivan who is co-chairing the conference.
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I was able to sit in on one of two keynote sessions we have here at Search Engine Strategies in San Jose. Here are some takeaways I picked up from the talk between Jim Lanzone of Ask.com and Chris Sherman who is co-chairing the conference.
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A summary of search related news items that occurred this week including Microsoft completes acquisition of aQuantive, AOL Mobile Search launches with Moviefone, MapQuest and CityGuide, Yahoo! Local gets a new makeover, a new service called TwitKu combines Twitter and Jaiku into one interface, and finally, American Airlines is the latest to file suit against Google over trademarks used to trigger AdWords ads.
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In just a few days, Irma and I will be heading to San Jose for this years Search Engine Strategies conference. It is the last conference that Danny Sullivan will be chairing. Actually he is co-chairing with Chris Sherman. It is also the first time I will actually get to do a formal presentation as a speaker. While I have sat in sessions as a Q&A participant twice and held a site clinic one other time, I have never done a formal presentation at an SES. I am excited and a bit nervous at the same time. The trip will offer a variety of opportunites to catch up with old friends as well as meet some new ones. Afterwards we make our usual trek up to San Francisco and Wine Country.
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 While there are a variety of automated web site builder products on the market today, I want to highlight one - Flare9. This is a DIY website builder based on the popular blogging platform Wordpress with enhancements to the system that enable users to easily and effortlessly deploy a professional looking website in just minutes. My friend and colleague, Joshua Strebel wanted to develop a product that would serve clients that could not necessarily afford $10,000 plus web sites. I think he has a winner here in Flare9. Read on to learn more.
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Don't let the title fool you - I'm not against buying links. In fact I buy them quite often for clients. However I am frustrated time and time again when searching for good links. I find a great site in which there is an opportunity to buy a paid link but am scared off for one reason or another. Here is a rant of sorts as I list several things that bug me regarding those who sell links.
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A summary of search related news items that occurred this week including search engine Accoona files for $80.5 million IPO, Yahoo! will host the very first "web-only" presidential debate on September 12, Google News will allow comments on news stories, Marchex acquires PPCall provider VoiceStar, and finally, Google offers a paid shared storage program that will allow users of Picasa and GMail to up their storage limits.
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The much anticipated people search engine Spock launched today, however is it slower than molasses. I have attempted to play with it a few times and have found myself waiting, and waiting and waiting some more before getting frustrated which follows with me leaving. I was able to create a profile for my name, add my main web sites, add a couple of tags and even locate a few friends.
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With all the great sites that exist that allow one to discover rising trends and buzz worthy terms through popular searches, have you ever thought it would be nice to have a tool that would combine them all in one place? Well, your wish has come true. SEOmoz has released a new tool that aggregates the data from a variety of sites into one place. They call it, Popular Searches.
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A summary of search related news items that occurred this week including MediaWhiz fully acquires AuctionAds, Google AdWords launches Campaign Optimizer tool, Google will no longer label results from the supplemental index even though the index will remain intact, Rand Fishkin poses ten questions every SEO form should be able to answer before charging for services, and finally Google advertisers will soon have a choice as to whether their ads run on parked domains or not.
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