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« August 2007 | Main | October 2007 »

September 28, 2007

Weekly Rap-up of Search Engine Industry News - 9/12 - 9/28

A summary of search related news items that occurred this week including DMOZ's home page has gone missing from the Google search results, a new product called Fuser allows you to manage email and social networking accounts in one place, Google adds Video to the sources one can receive Google Alerts from, Microsoft rolls out a major update to their Live Search product, and finally Web security firm ScanSafe reports that one third of employers are blocking access to social network sites due to security and productivity issues.

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September 24, 2007

Awesome Plug-In To Fight Comment Spam on Movable Type Blogs

I hate comment spam. I hate it so much that several months ago I set up TypePad authentication on our blog. In other words, in order to comment, one had to first sign up for a TypePad account (which is easy) and then once activated, log in to comment. If they did not wipe out their cookies (as I frequently do), each time they returned to comment, they would still be logged in. While this put a complete stop to the massive amount of comment spam we were receiving, it also cut down on the amount of comments, the reason being is that the general consensus of people is that they do not like to be forced into signing up for stuff or having to log in to comment. So what is a good alternative to requiring people to sign in to comment but at the same time, keeping comment spam at bay? Read on to find out.

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September 21, 2007

Weekly Rap-up of Search Engine Industry News - 9/17 - 9/21

A summary of search related news items that occurred this week including Yahoo! agrees to acquire open source office suite Zimbra, Google launches PowerPoint alternative called Presently, Netscape makes the switch regarding their social news service to new site - Propeller, Digg adds new social features and Diggers are not happy, and finally, nine search engine executives make Forbes 400 richest Americans list.

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September 19, 2007

SEO So Easy a Monkey Could Do It, Or Can They?

Automating the SEO process has been a hot topic of late. Loren Baker stirred up the conversation with his post "Can SEO Be Automated?" where he talks about the fact that search marketing agency, Commerce360 is developing proprietary software to automate SEO. As of today, his post has received 41 comments, mostly from people defending the fact that SEO cannot be completely automated. I agree! Then Lisa Barone published an excellent post defending the fact that SEO still needs the human element. This leads one to wonder if search engine optimization can actually be accomplished with software or in other words, can monkeys do the jobs of humans?

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September 17, 2007

So Long SMA-NA - Grassroots Association Officially Dissolves

Ian McAnerin, current president of the two plus year old Search Marketing Association of North America (SMA-NA) has announced that he will be dissolving the organization as of today mostly due to lack of resources. The association was originally founded out of concern that SEMPO, one of the major associations related to the search marketing industry, was not properly serving the needs of everyone. Since then, according to Ian, SEMPO has solved those issues.

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September 15, 2007

When Your On Page SEO Goes Too Far

Search engine optimization (SEO) is the process of enhancing your web site with the goal of increasing your visibility in the top search engines when specific keywords or phrases are searched for. Every web site that wants to be found in the organic search results of engines like Google, Yahoo!, MSN, Ask and the like need to incorporate some type of SEO strategy. Some take it to far though as in an example I recently found with a national computer services chain.

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September 14, 2007

Weekly Rap-up of Search Engine Industry News - 9/10 - 9/14

A summary of search related news items that occurred this week including CapGemini becomes big ally in helping Google distribute its Apps product, Yahoo! owned Right Media responsible for serving Trojan-laced ads on MySpace, PhotoBucket and other popular web destinations, Netscape announces new location of social news site - Propeller.com, 97th Floor releases social media extension for Firefox, and finally, Yahoo! is rumored to be interested in acquiring news aggregator BuzzTracker for 5 million.

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Optimizing Press Releases for Search Engines and People

Li Evans has a great post over at Search Engine Gurus where she explains how to not only optimize press releases for search engines, but people as well. Press release submitted online are a good way draw attention to your products and services. They also provide opportunities to increase the amount of inbound links that are pointing to your site. However, as Li explains, "understanding who will find this information intriguing enough to call you to investigate a little more and create a story out of your information is the key to creating successful press releases."

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September 11, 2007

Put Your SEO Knowledge To The Test

The fine folks over at SEOmoz have put together a 75 question quiz that will allow you to test your SEO knowledge. It will probably take you anywhere from 30 minutes to an hour to complete the test but is a worthwhile endeavor. By scoring wrong on some of the questions, I was able to add to my knowledge. They provide a nice badge you can display on your site will allow you to share your triumph (or despair). Enjoy!

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September 07, 2007

Weekly Rap-up of Search Engine Industry News - 9/3 - 9/7

A summary of search related news items that occurred this week including Wikipedia to challenge the search giants with the launch of Wikia Search in December, eMarketer reports that for the first time in history, online advertising has surpassed radio advertising in dollars spent, Facebook will open user profiles to search engine spiders, Netscape is pulling the plug on its social news service and returning to its former self, iPhone owners are upset over Apple's decision to cut price of phone by $200 only two months after it was released, and finally, the 2007 edition of SEOmoz's comic strip recap of Search Engine Strategies in San Jose is available to humor you into the weekend.

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September 06, 2007

Federal Government Opposes Net Neutrality

Net Neutrality - the principle that all Internet sites should be equally accessible to any Web user, is under attack once again. The Washington Post reports that the Justice Department has come out in opposition to the idea of Net Neutrality and endorses the idea that Internet service providers should be allowed to charge a fee for priority Web traffic. This in light of several telecom and cable companies stating that they want to have the ability to charge select users for the right to access certain content on the Internet or to do so at higher speeds than others.

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Can You Increase The Visibility of Your Site on a Shoestring Budget?

After putting together an SEO proposal for a small business web site they came back and informed me that they only had $300 to spend. That's not monthly folks, but period! After looking over my proposal which was more to the tune of a few thousand dollars, they wondered what they could do (if anything) with such a small budget.

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Signs That You Need a Break From SEO (2007)

I'm a bit late getting this out, however, my good friend, Matt McGee has done it again. That is put together a very clever post that includes 21 signs that may indicate that SEOs need to take a break. This is his second edition of this as the first one was posted nearly a year ago. What's funny is Matt nailed me in 2006 and has done it once again. Boy do I need a vacation.

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September 04, 2007

Is Microsoft Doomed For Failure?

Rea Maor has put together a post laying out seven reasons why Microsoft is doomed for failure. He says that it may not happen this year or even the next but he thinks it most certainly will by the next decade. I am certainly no fan of Microsoft even though I am forced to use their products every day. Therefore a post such as this caught my attention and I think Rea has some very valid points.

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