Are garage sales similar to search marketing? I think so. I have just survived another garage sale that my wife has put on in which I started to think how a successful garage sale is a lot like a successful search marketing effort. Likewise a garage sale that performs poorly can be compared to a search marketing effort that delivers a poor ROI. My wife has always had very successful sales which has been the result of a lot of hard work. More than once she has completely surprised me in how she can turn a nice profit out of what I consider junk (stuff we no longer use or need).
In a post over at Search Engine Guide entitled “Search Engine Marketing and Garage Sales,” I compare my wife’s successful garage sale to our neighbor’s not so successful sale (who happened to be holding hers at the same time) and then bring the “what to do” and “what not to do” aspects into the realm of search engine marketing. In the post I compare the preparation, setting up, advertising and managing of a garage sale to a search marketing campaign and then dive into aesthetics and usability. Check it out and I hope you enjoy.