Kevin Newcomb reveals the results of the latest Search Marketing Benchmark Survey from MarketingSherpa at SearchDay where he reports that search marketing budgets are expected to increase by double-digit percentages next year. This is no surprise as we have seen a continual trend over the years of companies allocating more funds toward search marketing efforts. One reason for this increase is the anticipation of higher prices. That would include increasing PPC prices on keyword buys as well as firms who continue to increase pricing.
Are garage sales similar to search marketing? I think so. I have just survived another garage sale that my wife has put on in which I started to think how a successful garage sale is a lot like a successful search marketing effort. Likewise a garage sale that performs poorly can be compared to a search marketing effort that delivers a poor ROI. My wife has always had very successful sales which has been the result of a lot of hard work. More than once she has completely surprised me in how she can turn a nice profit out of what I consider junk (stuff we no longer use or need).