A summary of search related news items that occurred this week including SEOBook launches free SEO guide for blogs, Yahoo!’s merchant solution fails to deliver, crashing on Cyber Monday, AOL combines acquisition of Relegence with a newly redesigned Money & Finance site, Google caught experimenting with Digg style voting features on search results and finally, Facebook modifies Beacon advertising program in light of overwhelming concern over privacy rights.
SEMPO has launched their 4th annual “2007 State of the Market Survey” which helps paint a picture of where the search marketing industry is, how it has grown, how it is expected to grow, and trends for the future. They are seeking participants whether seasoned in SEM or still wet behind the ears.
We are taking Uncover the Net off of our list of directories that we will recommend for clients and anyone else to submit their sites to. Why? They are now adding the nofollow attribute to listings. That means no link love, no help getting a new site indexed, bottom line – no trust. I have not seen this practice in place with them in recent history. They most likely have fallen under the spell of Google’s FUD campaign against those selling paid links.
A summary of search related news items that occurred this week including PayPerPost is Google’s latest PageRank reduction victim, Congress heavy hitters urging FTC to look closely at the Google/DoubleClick merger, privacy advocate Move.org is upset over Facebook behavioral advertising policies, Happy Thanksgiving from the search engines, and finally, Dan Ackerman Greenberg of viral video marketing company The Comotion Group provides tips on how to make your videos go viral on YouTube.
While I did not expect much in the way of news here in the U.S. due to the Thanksgiving holiday, it appears that Google took the opportunity to update their web master guidelines regarding paid links. The changes essentially reveal that buying or selling links that pass PageRank can penalize a site not only in its Google Toolbar PageRank status, but also in Google search results. What does this mean for those that consider themselves “white hat SEOs?” Better go shopping for a new hat – a nice black one.
I can’t believe it has been almost a year since I wrote my first “The Thanksgivings of a Search Marketer” post but no doubt – here we are. Therefore in traditional fashion, seeing that those of us in the United States will celebrate the Thanksgiving holiday this coming Thursday, I thought I’d once again reflect on what I am thankful for as a search marketer. Of course first and foremost I am thankful for my wonderful wife, Irma, my family, my faith and the many blessings that have been bestowed upon me this year. However, seeing that this is a search marketing blog, I thought it would be fun to put together a list of things I am thankful for related to that world.
A summary of search related news items that occurred this week including Google releases Android SDK mobile platform and issues $10 million challenge for developers to create applications for it, Google is redefining what it constitutes a “click” on AdSense ads – background clicks no longer count, Loren Baker provides 10 ways to get links without buying them, Search Engine Guide and Small Business Brief to hold their first search marketing conference for small business, and finally, Microsoft unveils it 5 year plan to domination of the web.
I published a piece today at Search Engine Guide entitled “5 Ways Small Business Can Benefit From Social Media/Networking Sites” which lists five ways small to medium sized businesses (SMBs) are benefiting from the social media/networking space. Sites like Facebook, Flickr, LinkedIn, YouTube and many others are providing numerous opportunities for SMBs to brand themselves, build link popularity, attract traffic to their sites, interact with consumers and network with others in their industry.
A summary of search related news items that occurred this week including MySpace announces that they will be launching their own self-serving display ad network, Google simplifies management of AdSense ads allowing publishers to change ads within AdSense console, AOL to buy Internet advertising technology company Quigo for a reported $340 million, and finally, SEOmoz launches a search marketing services and jobs Marketplace.
Aaron Wall has launched a new tool called, “The Website Health Check Tool.” The tool is designed to discover any major SEO related issues that your site may have including things like indexing, duplicate content, canonical URL issues and so on.
I have written before that we use CopySentry to find and monitor occurrences of copy theft and infringement regarding content on our site. Today, I discovered a story on TechCrunch about a company called Attributor which offers a service very similar to CopySentry but with many added features. Attributor, which is a startup in Redwood City, California, says it can monitor the Web for copied content no matter where it may be, help publishers and media companies track it all, and provide them more options about how to handle it. I am already intrigued.
A summary of search related news items that occurred this week including confirmation from Google’s Matt Cutts that they did in fact lower PageRank scores for site’s they suspect to be selling text links, as previously promised, Pownce releases public API, Google puts plans into motion to attack Facebook’s open platform, Everex launches its $200 “Google PC” to be sold at Wal-Mart stores, and finally, MySpace joins forces with Google on the OpenSocial platform.