Archive for November, 2007

Social Media Is Infiltrating Everything, Even NBA Basketball!

You know it is inevitable – that is social networking functionality will eventually infiltrate just about every web site on the planet. Now, my favorite basketball team, the Phoenix Suns, have embraced social media with the launch of PlanetOrange. PlanetOrange is the team’s new site, which was created in conjunction with KickApps, featuring iStreamPlanet for this white label solution. Based on Microsoft’s Silverlight technology, iStreamPlanet offers the site’s streaming media player.