There are times where it can be difficult to almost impossible for small to medium sized businesses (SMBs) to compete in the paid search environment. As the cost of targeting keywords on venues such as Google AdWords continues to increase, many small businesses are finding it difficult to keep pace. They either have to accept the fact that they can afford only a very thin slice of the pie or abandon paid search marketing altogether.
In a new post over at Search Engine Guide, I show an actual client case study where we first identified a high dollar keyword phrase that was eating most of our client’s Google AdWords budget which then led us to make two small adjustments to the campaign. As a result, we more than doubled click-thrus, cut average CPC by more than half and saw CTR increase by more than 3% over the previous month. Check it out the full post and see how such a simple adjustment led to astonishing results.