Anyone who is into link building knows that Google has declared a war of sorts on paid links, looking to punish both those who buy and sell them. Vanessa Fox has put together an excellent review of the “paid links war” as it unfolded in 2007. With that review, she wanted to learn how the other three major search engines felt about paid links. At the writing of her post, Yahoo and MSN failed to comment. Ask did and their response was quite refreshing.
It has been some time since we have heard anything regarding Traffic Power, a Nevada based “SEO” company that was responsible for offering shady marketing practices that eventually got thousands of their customers banned from Google. Since then, they went through a few name changes, attempted to sue SEOBook’s Aaron Wall and essentially faded away after that lawsuit was dismissed. That is until recently when Search Engine Watch broke the story (at least in our industry) that Traffic Power CEO, Matt Marlon, has been arrested and jailed, not related to anything regarding search, but rather accused of a foreclosure scam in Nevada.