A summary of search related news items that occurred this week including IncrediMail is back in Google’s favor – their AdSense privileges have been restored, Pownce, a “Twitter plus” type of service, is now open to the public after six months in beta mode, a new real estate search engine called Roost launches with full MLS listings in more than a dozen cities, Google is to eliminate domain tasting for AdSense, and finally a fun post from North South Media that looks at eleven prominent individuals in the world of search and guesses what their action figures might look like.
- IncrediMail Back in Google’s Favor – Last week we reported that IncrediMail, a company that develops software to customize e-mails, had their AdSense publisher privileges taken away from them which had a negative effect on their stock price. Well it appears that the two have made up, at last for the time being. What happened in the first place? TechCrunch speculates that it may have been due to a high level of click fraud. As to whether IncrediMail’s stock price fully rebound, both TechCrunch and WebProNews are predicting that it won’t due to the fact that investors are all too aware now of IncrediMail’s reliance on a single revenue partner.
- Pownce is Now Open To Public – I forgot it was even in private beta, mostly because I live on Twitter. At any rate, I have had a Pownce account for some time and have used it a little. Now it has been opened to all. Founded by Leah Culver, Kevin Rose and Daniel Burka (Rose and Burka of Digg fame), Pownce is much like Twitter in that it lets you send messages to friends but unlike Twitter, you can also send files and events as well. Along with the public release comes new features including a new version of their desktop client, the ability to import friend lists from Digg, Flickr, Twitter and Facebook, and events are now also broken out into their own page, with public views as well as lists of a user’s events that they are holding or attending. More details can be found via TechCrunch.
- Real Estate Search Engine Roost Launches - TechCrunch reports that Roost, a real estate search engine with full MLS listings, has officially launched. What makes Roost different is that, instead of trying to list all properties in the U.S. as Zillow or CyberHomes do, or take in feeds from individual real estate brokers as Trulia or Redfin do, it is negotiating with Multiple Listing Services (MLSs) in each metro area to get a comprehensive set of houses on sale. Roost launches with more than a dozen cities/MLSs, including Atlanta, Boston, Chicago, Dallas, Philadelphia, San Diego, and Washington, D.C. Check out the TechCrunch article as well as the Roost about page for additional information regarding this new real estate search engine.
- Google To Eliminate ‘Domain Tasting’ AdSense - A confidential informant says Google will stop monetizing all domains if they are less then five days old. This potential new policy change by Google could stop all Domain Tasting in its tracks. The Add Grace Period (AGP) is a time period when registrars can delete a domain at no cost, however in this time frame a registrant could register millions of temporary domains and place Google Adsense for Domains on them. The result is the ability to produce millions of temporary websites that literally generate millions of dollars in income per week for Google. More at DomainTools Blog.
- What if SEO & Search Had Action Figures - A fun post from North South Media that explores the possible action figures that would line up with certain personalities in the industry of search marketing. How about Danny Sullivan as “Captain Search?” Or Rand Fishkin as “The Six Million Dollar Man?” There’s 11 personalities in all. Check out the post “What if SEO & Search Had Action Figures” to see what other individuals are listed and what their action figures might look like.