Here are some great and newsworthy posts I came across today including a post on how to sell SEO services to “mom and pop” shops or in other words – small businesses and 10 features that Jason Bartholme would like to see added to Twitter.
I know that LinkedIn Company Profiles is in beta but seriously, they should have fine-tuned it a bit more before announcing it to the world. In a March 20th announcement, LinkedIn informed us that we would now be able to see over 160,000 company profiles in the same manner that you can see individual profiles. These include Fortune 500 companies such as eBay to philanthropic organizations such as the Bill & Melinda Gates Foundation.
Here are some great and newsworthy posts I came across today including a post describing how to get bloggers to mention you without having to pay for it, a post that weighs the costs in using a professional SEO company compared to hiring an in-house marketer, and finally, Wal-Mart lose an online trademark case (always love any story where Wal-Mart is the loser).
Small Business Marketing Unleashed takes place in just a few short weeks. This conference is being put on by Search Engine Guide and Small Business Brief and features some very prominent experts in the industry. While the early bird registration deadline has expired, there is still an opportunity to save $100 off the registration fee. It is called the “better late than never” discount in which you can use the word “PUPPY” to save $100 when you register. That means you’ll pay $875 for two full days of learning from some of the leaders in the search marketing industry.
Here are some great and newsworthy posts I came across today including a great post from Lisa Barone entitled “Local Search Engine Optimization Doesn’t Exist” which essentially argues that all the various types of SEO should fall under a company’s core marketing campaign, another great post from Brent Csutoras who reminds us of all the various elements that go into a good social media optimization campaign, including working it after the fact, and finally, Barry Schwartz has written up a concise tutorial on how to set up Google Ad manager for your site or blog.
Mixx has added a new feature to help get stories that are considered “breaking” to the “Popular” page faster. The feature is called “Breaking News” and is only accessible to Super Mixxers. Breaking news stories can become popular just like any other story, but they gain additional visibility since the Breaking News category is visible on Mixx’s “Popular” page. As an additional check, one Super Mixxer is not enough — it takes two to Mixx a Breaking News story.
Here are some great and newsworthy posts I came across today including a story at The new York Times claiming that some retailers are opposed to Google’s secondary search feature when it comes to their listings, Bill Slawski breaks down a new patent filed by Microsoft that may use anchor text to determine the relevance of a page and finally, Google wants to offer nationwide WiFi access for free.
The Dallas Business Journal recently ran a story on one of our clients, Wasp Barcode Technologies, describing how they went from spending enormous amounts of money on PPC (AdWords) to focusing more on traditional SEO and link building. The strategy paid off — Wasp spent less and got better results. Their web traffic grew by 60%, topping 600,000 visits while they were able to cut external spending by 13% in the process.
Social news site, Mixx must be getting more popular. I am seeing a lot of spam recently, mostly of the kind where people are submitting stories to multiple categories. Now there may be times where this is justified, however in most of the cases I have seen, it is nothing but spam. I can only assume people are doing this to try to gain additional exposure for their submissions but in the end all it really does is make a lot of noise.
Another slow news day (plus I was out half the day) but here are a couple of great posts I came across including one by fellow Mixxer, Allen Harkleroad regarding advertising and the web – a match NOT made in heaven and 11 ways to recognize a bad SEO firm.
Slow news day but here are a couple of great and newsworthy posts I came across today including social networking site, LinkedIn to add company profiles and Christine Churchill provides ten strategies you can use to avoid search marketing burnout.