Here are some great and newsworthy posts I came across today including a post on how to improve organic search rankings using thematic search modifiers, a new TopRank poll looking for top reason why people attend marketing conferences, and brand awareness may be more valuable than paid search marketing.
How to Grow an Organic Search Ranking Using Thematic Search Modifiers (SEO Design Solutions)
When composing content, understanding that well written concise content, the architecture of the link structure, the anchor text (words in the link), keyword proximity and thematic semantics represent a large percentage of how your pages will fare in the SERPs. Even more important are utilizing pivotal modifiers which allow your pages to be found under a variety of additional searches.
TopRank Poll: Your Top Reason For Attending Marketing Conferences? (TopRank Blog)
With the changes last year in the search marketing conference industry there has been disappointing side-taking and rumor mongering but also a healthy dose of optimism about what more competition will do for attendees. This week’s TopRank Poll aims to identify the top motivations for readers to attend marketing industry conferences. Seems at the time of this posting that Networking is taking the lead with 40% of pollsters voting for this option.
Brand Awareness More Valuable Than PPC (WebProNews)
Jason Lee Miller writes, “There’s been significant debate among small businesses about the indirect value of online branding versus the direct value of search marketing. A recent report from Engine Ready says branding may be worth more than you think.”