Here are some great and newsworthy posts I came across today including Yahoo And Microsoft hold informal talks about combining their companies, Microsoft acquires ad management software maker Rapt, and finally, Jennifer Slegg put together nice post from her own experience on why people you follow on twitter don't follow you back

Yahoo And Microsoft Hold Informal Talks About Combining Companies (Search Engine Land)
In what may be a sign that Yahoo is starting to accept the very real possibility of being acquired by Microsoft, various sources, including the Wall Street Journal and CNET, are reporting that informal discussions were held between the companies on Monday in Silicon Valley. According to the WSJ's report, Microsoft representatives pitched their vision for a combined company and "Yahoo executives mostly listened."

Microsoft Acquires Ad Management Software Maker Rapt (Mashable)
Microsoft has announced it plans to acquire advertising management software maker Rapt for an undisclosed sum. It seems that ad management solutions is the latest space big boys have set their sights upon. Microsoft will assimilate Rapt and use its technology in its own Atlas Publisher Suite, which already offers an ad management solution, AdManager, along with AdMarket, which is marketplace that gives you control over your unsold inventory.

Why People You Follow On Twitter Don’t Follow You Back (Jennifer Slegg)
Jennifer Slegg writes, "Twitter can be a great marketing tool… but one of the things that has to happen is that people actually follow your feed. Otherwise you will be talking to no one, and that is not the way to market yourself or your business. After all, the more the merrier. But have you ever followed someone but they don’t end up following you back?" She then provides some of the reasons why she doesn't immediately follow back people who add her to Twitter. Good things to keep in mind if you are looking to build your Twitter following.

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