Search Spend Seems Healthy Despite Slowing Economy & Other Daily Finds for March 17, 2008

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Here are some great and newsworthy posts I came across today including the preliminary results of the 2007 State of the Market Survey reveal that spending on search remains healthy despite a slowing economy, Patrick Altoft has a great post on GEO targeting for SEO and usability and finally, an email spammer may spend over a quarter of a century behind bars.

Search Spend Seems Healthy Despite Slowing Economy (Search Engine Watch)
Kevin Newcomb writes, “Despite an increasingly gloomy economic forecast, spending on search engine marketing continues to grow beyond expectations. Preliminary results of the 2007 State of the Market Survey were released today at Search Engine Strategies New York by SEMPO, the Search Engine Marketing Professional Organization. While some of the increasing spending is new ad dollars, some of it is the result of shifting marketing dollars from other offline and online marketing endeavors, with offline ads the biggest losers.”

Guide to Geo Targeting for SEO and Usability (BlogStorm)
Patrick Altoft writes, “managing an international website isn’t as straightforward as running a site focused on a single local market. There are several issues that need to be handled very precisely in order to maximize your traffic while maintaining a user friendly design.” He then goes into detail about how to set up the home page, how to incorporate SEO, allow for multiple languages and what to do about duplicate content.

Spammer May Spend A Quarter Century In Jail (WebProNews)
Doug Caverly writes, “Ever think about how many minutes or hours of your life you’ve lost to spam messages? As punishment for sending some of them to you, Robert Soloway may get locked up for 26 years. Soloway, the so-called ‘King of Spam,’ pleaded guilty to charges of fraud and tax evasion on Friday. In addition to jail time, he faces heavy fines, and having previously lost lawsuits filed by Microsoft and the owner of an Oklahoma ISP, it would appear the spammer’s nearing the end of his rope.” Is 26 years for email spamm too harsh? Too lenient? What do you think? There is a discussion going on regarding this story at Mixx.