Local Search Engine Optimization Doesn’t Exist & Other Daily Finds for March 25, 2008

Here are some great and newsworthy posts I came across today including a great post from Lisa Barone entitled “Local Search Engine Optimization Doesn’t Exist” which essentially argues that all the various types of SEO should fall under a company’s core marketing campaign, another great post from Brent Csutoras who reminds us of all the various elements that go into a good social media optimization campaign, including working it after the fact, and finally, Barry Schwartz has written up a concise tutorial on how to set up Google Ad manager for your site or blog.

Local Search Engine Optimization Doesn’t Exist (Bruce Clay Blog)

Lisa Barone writes, “It’s really my hope that in the next 3-5 years we’ll stop thinking about local search engine optimization, video optimization, audio optimizations and all the optimizations individually. SEO and all the practices and techniques that fall under that umbrella will simply be part of a company’s core marketing campaign. It’s not that we’ll stop performing these techniques; they’ll just become a natural part of your larger Internet marketing campaign.” I think that statements provides the meat for what this excellent post is all about.

Social Media Optimization: Submit it, But Don’t Forget It (Search Engine Land)

Brent Csutoras writes, “When putting together a social media campaign, you should consider many different things before you actually submit your content — creating good social media accounts, quality content, and which social media site to submit to. Finally you get to the point you can submit your content and take a breather… but not for long. The days of ‘submit and forget’ are over. After you submit your content is when the social media campaign really begins and you have, on average, only about 24 hours to help get your content to the popular page of the site you have submitted to.”

How To Set Up Google Ad Manager On Your Site or Blog (RustyBrick)
Barry Schwartz writes, “It has been about two weeks since Google launched Ad Manager. Most people do not even have access to the new beta ad management software, but for some reason, I always had access. In any event, I spent a few days playing with Ad Manager and decided to give everyone a step-by-step walk through on how to serve your ads using Google Ad Manager.” An excellent tutorial that will show you how to set up Google Ad Manager.