Which Is Better - PPC or SEO? Case Study of How Client Increased Traffic 60% With SEO
The
Dallas Business Journal recently ran a story on one of our clients,
Wasp Barcode Technologies, describing
how they went from spending enormous amounts of money on PPC (AdWords) to focusing more on
traditional SEO and link building. The strategy paid off -- Wasp spent less and
got better results. Their web traffic grew by 60%, topping 600,000 visits while they were able to cut external spending by 13% in the process.
Additional details of the case study can be found in a new post I have authored at Search Engine Guide.
I also add the opinion that you should lay your foundation of your search marketing strategy with with SEO, link building and maybe even some social media marketing, before jumping on the PPC bandwagon.
Check it out - Which Is Better - PPC or SEO? How One Company Increased Traffic 60% After Ditching PPC for
SEO.
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Comments
It is interesting just how much ppc is losing it's steam. I read an article in Fortune mag today that discussed how Google's profit on ppc were down because not as many people are clicking. Seo is important as your article points out and it is geared toward the long run. PPC only last as long as the campaign. Rasof is a great service to help you bench mark yourself against top rated sites to keep your seo climb going...I am implementing some of what you article discusses and it does work. The nice thing is in the 6 months my seo efforts will still be helping me where as any money I spent on ppc is gone without a trace
Comment by: Sarah | March 24, 2008 05:39 PM