Foundation Friending & Other Daily Finds for April 2, 2008

Here are some great and newsworthy posts I came across today including a post by Jeff Quipp on building a foundation of friends (or fans) to help promote the work (writing) you do, and Stoney deGeyter shows us how to avoid “SEO bloat” in your search marketing campaigns.

Foundation Friending – Step 2 of the Authority Building Process (Search Engine People)
Jeff Quipp writes, “This post is entirely about getting started by building what I call ‘foundation friends’ … which I define as those initial few friends (all fans of each others work) that work together to built the authority and profile of each other. They are the foundation of your authority building effort. Promotion is all about friends, and friends is all about momentum … so how do you get the initial friends to start the momentum in the right direction? Its not so much about how (though I do offer a few tips below), but the fact that this is a crucial first step.”

How to Prevent SEO Bloat from Overcrowding Your Marketing Campaign (Search Engine Guide)
Stoney deGeyter shows us five ways you can prevent nasty SEO bloat from overcrowding your marketing campaigns. What is “SEO bloat” anyway? Stoney defines as one of thee scenarios:

• When you use using keyword density as a measure
• When you continuously add keywords into the page, attempting to push rankings up
• When there are too many hands in the pot (copywriter, SEO, manager, etc.), all tweaking text for their purposes
• When no one keeping an eye on the “big picture” that keeps all of these things in control