Here are some great and newsworthy posts I came across today including a post from John Carcutt explaining why most SEOs cannot do online reputation management effectively, a post from Debra O. Mastaler as she looks at a handful of tried and true linking tactics that incorporate the holiday angle and finally a so-called SEO who is trying to pull a fast one by registering "SEO" as a trademark.

Why Most SEOs Can’t Do Reputation Management (Search Engine Journal)
John Carcutt writes, "If you are an SEO and your saying to yourself, he cant be talking about me. Think again, I probably am. Dont get me wrong, I have complete faith that you could learn how to do it, but its a completely different skill set from what you are used to doing. With this in mind, it is very interesting to note how many SEOs are jumping head first into Online Reputation Management (ORM) and treating it as another project or deliverable."

Holiday Links Come In Lots of Different Packages (Search Engine Land)
Developing creative linking tactics around holidays is a great way to link outside the box and approach industry authority sites you've not been able to penetrate. Debra O. Mastaler looks at a handful of tried and true linking tactics that incorporate the holiday angle. Some of these ideas will only appeal to certain market segments but overall you should be able to find something that works for what you sell.

Pulling a Fast One: A Clever Internet Marketer Is Trying to Trademark "SEO" (SEOmoz)
Someone is trying to register "SEO" as a service mark. Apparently, the guy who's doing this has managed to get all the way to the publication stage of the registration process. That means he has passed the preliminary review by the Trademark Office's ("TMO") reviewing attorney. Currently, the registration is in a sort of waiting period during which people who would be harmed by the registration can file an objection with the Trademark Office.

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