Why You HAVE to Buy Links – And What to Do About It & Other Daily Finds for April 16, 2008

Here are some great and newsworthy posts I came across today including a post about why you may sometimes be forced to buy links because you are not getting them naturally, Stoney deGeyter talks about duplicate content issues with domain name redirects, and finally, Microsoft Live Search has unveiled Live Search News (LSN), essentially a toned down version of Google News.

Why You HAVE to Buy Links – And What to Do About It (Link Building Best Practices)
The popularity of the recent post offering ten easy links in 50 minutes is proof positive that plenty of website owners are having trouble generating good links – people flocked to this post to get an easy link. So why aren’t you getting links naturally? The guess is that your content isn’t unique, interesting or fresh. Don’t feel bad – it’s a common problem – one that forces you to buy links.

Duplicate Content Issues: Domain Name Redirects (E-Marketing Performance)
Stoney deGeyter writes, “Registering multiple domain names is, and should be, common practice for businesses wishing to protect their brands. I discussed buying alternative domain names earlier this week, but I wanted to address it again, this time from the context of duplicate content issues which may arise if you don’t set up your new domain names properly.”

Microsoft Launches Live Search News, Google News Killer? (Search Engine Journal)
Microsoft Live Search has unveiled its new web service, the Live Search News (LSN). The Live Search News is very similar to Google News, or a more appropriate way of putting it is that LSN seems to be a toned down version of Google News.