Archive for April, 2008
Why You HAVE to Buy Links – And What to Do About It & Other Daily Finds for April 16, 2008
Here are some great and newsworthy posts I came across today including a post about why you may sometimes be forced to buy links because you are not getting them naturally, Stoney deGeyter talks about duplicate content issues with domain name redirects, and finally, Microsoft Live Search has unveiled Live Search News (LSN), essentially a toned down version of Google News.
Google Announces New Features in Google Earth 4.3
Google has announced a new version of Google Earth in which they have completely rethought how you might interact with the 3D world. They’ve redesigned the navigation to make it much easier to fly from the heavens down to the streets of your town. And with all of the great user-created buildings in the 3D Warehouse, they have made it easy for you to get right up close to see the rich detail.
Yahoo and Google Partnership – Serving AdWords in Yahoo Results & Other Daily Finds for April 9, 2008
Here are some great and newsworthy posts I came across today including Yahoo and Google form a partnership where Yahoo will serve up Google ads in selective areas, Yahoo acquires the web analytics service of IndexTools for an undisclosed sum, and finally California is looking to pass law that would allow them to tax Internet downloads, specifically movies and music.
Mixx Adds New Editing Features For Submitted Stories & Comments
It appears that Mixx has rolled out some new features through the night – the main one being that you can now edit stories and comments on the Mixx social news site. There is one catch – you have just 15 minutes to do it. However, this is a great feature as I don’t know how many times I have hit the submit button and then regretted my impatience because I had listed something incorrectly.
Why Most SEOs Can’t Do Reputation Management & Other Daily Finds for April 8, 2008
Here are some great and newsworthy posts I came across today including a post from John Carcutt explaining why most SEOs cannot do online reputation management effectively, a post from Debra O. Mastaler as she looks at a handful of tried and true linking tactics that incorporate the holiday angle and finally a so-called SEO who is trying to pull a fast one by registering “SEO” as a trademark.
Microsoft on Determining Search Engine Spam From Email Spam & Other Daily Finds for April 4, 2008
Here are some great and newsworthy posts I came across today including Bill Slawski digesting a Microsoft patent that may help determine web spam by exploring email spam further and Google found testing “One Box” results in the middle of the SERPs.
SEOs Breathe Sigh of Relief As Google Decides To Sell Performics
When Google decided to acquire DoubleClick nearly a year ago, many in the search marketing industry were very concerned that Google now owned a SEO company – Performics. It would be a huge conflict of interest to have a organic search index and yet at the same time be making money providing a service that helps companies to improve their positioning in that index. When the acquisition was finally approved last month, Danny Sullivan wrote an open letter asking Google to do the right thing.
Foundation Friending & Other Daily Finds for April 2, 2008
Here are some great and newsworthy posts I came across today including a post by Jeff Quipp on building a foundation of friends (or fans) to help promote the work (writing) you do, and Stoney deGeyter shows us how to avoid “SEO bloat” in your search marketing campaigns.
Stumpedia – Search For the People By The People
If you haven’t heard of human powered search engine, Stumpedia, you might want to give it a whirl. It is essentially a human-powered search engine with a social aspect to it. In other words, Stumpedia allows content producers to submit and profit from their work and then allows the search community to determine relevancy of search results. While it is similar to human powered search engines Mahalo and Wikia Search, it differentiates itself because it is powered by the very people that use it.
April Fools Jokes From the Search Industry
Every year on April 1st, we see some pretty clever April Fools jokes played by search engines. One of my all time favorites is when Google revealed a very secret part of their algorithm by disclosing what Pigeon Rank is and how it works. Here is a summary of some of the better jokes I came across today. Enjoy!



