Session Summary: There's no doubt the best endorsements come from happy and loyal customers. So what if there was a way to build a community around your web site? A community that helped keep your content fresh, your ideas flowing and the links 'a coming. Turns out, there is. Find out the best ways to build up a loyal readership and how to get your visitors more involved from the queen of community herself, Wendy Piersall, Founder of Sparkplugging.com.

What started out as a hobby turned into a thriving business for Wendy. Her blog is geared towards parents who work at home. In September of 2007, she combined 7 blogs into one blog network. One of the things she recently did was to rebrand from being a site that seemed to target "moms" to a much broader range of people. Thus the name change from "eMoms at Home" to "SparkPlugging.com." The community had grown beyond moms and even dads. Now under the new brand name, the community is expanding.

Want to see more? I have provided full coverage of this session which was presented at Small Business Marketing Unleashed conference in Houston, Texas on Search Engine Guide.


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