SBM Unleashed: Building a Community
Session Summary: There's no doubt the best endorsements come from happy and loyal customers.
So what if there was a way to build a community around your web site? A
community that helped keep your content fresh, your ideas flowing and the links
'a coming. Turns out, there is. Find out the best ways to build up a loyal
readership and how to get your visitors more involved from the queen of
community herself, Wendy Piersall, Founder of
Sparkplugging.com.
What started out as a hobby turned into a thriving business for Wendy. Her blog
is geared towards parents who work at home. In September of 2007, she combined 7 blogs into one blog network. One of the things she recently did was to rebrand
from being a site that seemed to target "moms" to a much broader range of
people. Thus the name change from "eMoms at Home" to "SparkPlugging.com." The
community had grown beyond moms and even dads. Now under the new brand name, the
community is expanding.
Want to see more? I have provided
full coverage of this session which was presented at
Small Business Marketing
Unleashed conference in Houston, Texas on
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