If you’ve ever tried to find the spare toilet paper in someone else’s bathroom, you’ve experienced a usability issue. Just like the owner of that bathroom, we sometimes get so used to our own sites, we can’t see what needs to be fixed. In this workshop, Matt Bailey, Founder of Site Logic Marketing will walk you through common problems that can make your site a hassle for visitors to use. Find out how even the smallest change can make a dramatic impact on your site’s conversion rates.
The number one rule of usability is to call things what they are. The second rule in usability is if they don’t see it, it is not there. Usability rule number three is to write for users, not for search engines. This and many other great tips were part of the session “Usability and Conversion Workshop” given by Matt Bailey at the Small Business Marketing Unleashed conference in Houston Texas. You can read the post in its entirety at Search Engine Guide.