While pay per click advertising can be a quick and easy way to drive traffic to your web site, it can also be a quick and easy way to drain your bank account. Christine Churchill, President of KeyRelevance reveals how to get the most bang for your buck from each of the major paid search engines by choosing the right keywords, writing relevant ads and optimizing your landing pages. She will share the simple tweaks you can make to dramatically cut your average cost per click while increasing your sales so you have the best chance against companies with much deeper pockets.
In this session, Christine does and excellent job describing what paid search (PPC) is and compares it to organic search (SEO) showing both the benefits and downfalls. She reveals many of the things she learned by trial and error. Finally, she goes into actual detail of how to optimize a PPC campaign, both in its set-up and ongoing maintenance.