At one time the model was simple — agencies got 15%. But that’s not the case with search engine optimization or paid search advertising. Digital media and measurable ROI spawned a school of new services and nearly as many pricing models, such as retainers, billable hours, pay-for-performance, keyword management fees, percentage of media spend. But with so many options on the table, which pricing model works best?
I am currently in Seattle where despite the rain, I am enjoying the weather immensely. I left the 100 plus degree weather in Phoenix yesterday and will be here till Thursday, attending SMX Advanced. Last night’s network reception hosted by Microsoft was wonderful and presented to opportunity to be reconnected ‘in real life’ with old friends in the industry if search and social media.