Closing The Loop: Are You Tracking Every Lead? – SMX Advanced
When a paid search campaign results in leads, are you keeping track of them in an organized, efficient manner? This SMX Advanced session looks at integrating leads with Salesforce, ensuring that leads related to search but happening offline get properly tracked and other issues related to lead management.
Adam Goldberg of ClearSaleing, Alissa Ruehl of Apogee Search, John Tawadros of iProspect and Lauren Vaccarello of FXCM share their expertise on this subject.
Check out Search Engine Roundtable for my complete coverage of this session.
About the Author: David Wallace, co-founder and CEO of SearchRank, is a recognized expert in the industry of search and social media marketing. Since 1997, David has been involved in developing successful search engine and social media marketing campaigns for large and small businesses.
