Closing The Loop: Are You Tracking Every Lead? - SMX Advanced
When a paid search campaign results in leads, are you keeping
track of them in an organized, efficient manner? This SMX Advanced session looks at
integrating leads with Salesforce, ensuring that leads related to search but
happening offline get properly tracked and other issues related to lead
management.
Adam Goldberg of ClearSaleing, Alissa Ruehl of Apogee Search, John Tawadros of iProspect and Lauren Vaccarello
of FXCM share their expertise on this subject.
Check out Search Engine Roundtable for my complete
coverage of this session.
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