Money For What? Search Marketing Payment Models - SMX Advanced
At one time the model was simple -- agencies got 15%. But
that's not the case with search engine optimization or paid search advertising.
Digital media and measurable ROI spawned a school of new services and nearly as
many pricing models, such as retainers, billable hours, pay-for-performance,
keyword management fees, percentage of media spend. But with so many options on
the table, which pricing model works best?
Comprised of a panel of SEM firm executives, this session presents the various search engine marketing
pricing models in use today. Specifically, each panelist discusses the pros
and cons of a specific model -- from both the client and vendor perspective -
including why they're effective and the important considerations associated with
each.
Check out Search Engine Roundtable for my complete
coverage of this session.
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