At one time the model was simple — agencies got 15%. But that’s not the case with search engine optimization or paid search advertising. Digital media and measurable ROI spawned a school of new services and nearly as many pricing models, such as retainers, billable hours, pay-for-performance, keyword management fees, percentage of media spend. But with so many options on the table, which pricing model works best?
Comprised of a panel of SEM firm executives, this session presents the various search engine marketing pricing models in use today. Specifically, each panelist discusses the pros and cons of a specific model — from both the client and vendor perspective – including why they’re effective and the important considerations associated with each.
Check out Search Engine Roundtable for my complete coverage of this session.