Diagnosing Web Site Architecture Issues - SMX Advanced
What really matters? Accessibility, discoverability and conversions are the
big stuff that matters. The place to really start in investigating potential
problems is the search results themselves. If there is a problem, is it related
to indexing, ranking or crawling? This session provides a checklist and workflow for diagnosing your
web sites for SEO obstacles using freely available diagnostic tools.
Vanessa Fox of Search Engine Land is moderating this session and speakers
include David Golightly from Zillow, Jonathan Hochman of Hochman Consultants and
Chris Silver Smith from GravityStream / Netconcepts. They share many tools and
insights into diagnosing possible site architecture problems.
Check out Search Engine Roundtable for my complete
coverage of this session.
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