What really matters? Accessibility, discoverability and conversions are the big stuff that matters. The place to really start in investigating potential problems is the search results themselves. If there is a problem, is it related to indexing, ranking or crawling? This session provides a checklist and workflow for diagnosing your web sites for SEO obstacles using freely available diagnostic tools.
Vanessa Fox of Search Engine Land is moderating this session and speakers include David Golightly from Zillow, Jonathan Hochman of Hochman Consultants and Chris Silver Smith from GravityStream / Netconcepts. They share many tools and insights into diagnosing possible site architecture problems.
Check out Search Engine Roundtable for my complete coverage of this session.