Many expect a recession to hit and no one knows how search will weather it. This session looks at strategies and tactics for those who want to prepare in advance for a worse case scenario. In this session which is being moderated by Jeffrey K. Rohrs of ExactTarget and Jessica Bowman of SEM In House (Q&A moderating), we will hear from Andrew Beckman of Location3 Media, Dave Davies of Beanstalk Search Engine Positioning, Russ Mann of Covario and Jon Miller of Marketo as they discuss what they are currently facing with the so-called recession and what steps they are taking for clients to help them continue to get the most out of their search marketing efforts.
The session takes on a Q&A format as opposed to formal presentations. While the questions are interesting and offer insight on how to deal with the current economic situation, the main gist seems to be focus on SEO as it is the most cost effective form of SEM and measure everything so you can feed what is working and not waste efforts (and money) on what is not working.
Check out Search Engine Roundtable for my complete coverage of this session.