Hanging out your shingle is not building a business. Creating value that others will recognize and ultimately pay to own (read “buy”) takes vision, planning and execution. In this session, you’ll hear case studies from SEM business executives who have conceptualized and implemented strategies and tactics that make their companies intrinsically valuable.
This session has three industry experts, Bruce Clay of Bruce Clay, Sean J. McMahon of EngineWorks and Matt Naeger of Impaqt relating their experience of not only building up SEM firms that have value.
Check out Search Engine Roundtable for my complete coverage of this session.