Social news site, Mixx, is beginning to implement monetization strategies with its introduction of “Sifter.” Accessible by a blue button in the top navigational menu, Sifter is a place where companies pay Mixx to display different types of creative — banner ads, new product designs, movie trailers, etc. — and then get feedback from real people on those ads — often before they see the light of day in any other forum.
Businesses will soon have another online reputation tool in their arsenal. Yelp, a popular web site that not only provides listings of local businesses but allows its users post reviews, will begin to allow business owners to publicly respond to reviews. This has not been the case in the past. In fact up until now, Yelp has been pretty steadfast in its refusal to give businesses significant access to its pages. Now that is about to change.
Surely everyone that is somewhat in tune to world events has heard of micro-blogging service Twitter by now. Twitter is quickly becoming a mainstream site where people not only communicate but gather their information. With Twitter’s popularity, brand managers everywhere are beginning to use the service to monitor conversations related to their brand and product names. This post examines some of the ways this is taking place and explores how you can use Twitter to manage the reputation of your brand online.