Archive for October, 2011

Are Paid Links Still an Effective Link Building Strategy?

Paid links also referred to as “rented” links have been around since Google’s rise to fame at the beginning of this millennium. Google hates them and yet the very reason they exist is Google’s own fault. And with all the measures Google has put into place to try to devalue them and even penalize sites who sell and/or buy them, the golden question is, “do they still work?”