Brands – we are all familiar with the big ones including Google, Starbucks, Zappos, Amazon and the list goes on. And the companies behind these big brands spend millions of dollars building and maintaining them. But what about small business? How does a SMB build their brand online in the midst of giants that have seemingly endless marketing budgets? The Internet is a good starting place!
The following infographic provides some excellent tips on establishing your brand online, no matter what size your company is. They include tips like “getting to know your audience,” “custom tailoring your message,” “utilizing social media” and much more. With all the options available online, what will your specific strategy be? Hopefully the advice below will help.