Content marketing is an effective way to move people through a conversion funnel by building awareness, supporting consideration and converting people into leads and customers, as well as product and brand advocates. Check out the following infographic to learn more about how to measure content marketing and how it is a great way to expose consumers to your brand.
It’s hard to read an SEO blog or forum today without seeing the words “content marketing” plastered all over the page. While content marketing is a fantastic tool for building social shares, traffic, brand awareness, and backlinks, it’s not the only link building strategy that works.
When Google’s search algorithm examines your inbound link profile, it can see it in one of two ways – natural or unnatural. In trying to please the Google powers-that-be, you certainly do not want them to think your link portfolio as unnatural. The following infographic explains the “art of natural links.