David Wallace, co-founder and CEO of SearchRank, is a recognized expert in the industry of search and social media marketing. Since 1997, David has been involved in developing successful search engine and social media marketing campaigns for large and small businesses. Follow +David Wallace on Google + as well as Twitter.
While Google have never fully disclosed all of the ranking factors that are part of their search algorithm, they have said on many a occasion that there are around 200 or so of them. Single Grain and Backlinko decided to put together the following infographic which is the best “guesstimate” of what those ranking factors might be.
Here are links to the slide decks for the two presentations I gave at PubCon Las Vegas 2013. I presented in two sessions, one entitled “Convergence of Social Media & Search” and the other entitled “Proactive Link Campaign Tactics.”
Pinterest has a great potential for brand promotion where companies can present their products to a large number of eager customers. The following infographic makes a case as to why Pinterest is good for business.
Every savvy Internet marketer worth their salt wants to know – what do web pages that are well positioned in Google have in common and what distinguishes them from lower ranking pages? To answer this question, SearchMetrics examined 300,000 URLs appearing in the top search result positions for the presence and extent of certain properties.
I love Wordpress for its ease of use, clean code (if you have the right theme), friendliness with SEO and availability of free plug-ins. However, if you fail to properly secure your Wordpress application, it can quickly fall prey to hackers and malicious spammers. The following infographic highlights some of the most popular security plugins among Wordpress users
LinkedIn is the proverbial dark horse of social media: we all know it’s there, but few of us use it to its full potential. That is why I was excited to come across this infographic from the folks at Mindflash which provides all the essentials for effectively marketing on this very popular social networking portal.
When Google’s search algorithm examines your inbound link profile, it can see it in one of two ways – natural or unnatural. In trying to please the Google powers-that-be, you certainly do not want them to think your link portfolio as unnatural. The following infographic explains the “art of natural links.
One of the main reasons I love Wordpress as a content management system and blogging platform is the availability of free plug-ins. However, with so many plug-ins available, which are the best ones for your site? WPTemplate attempts to remove some of the complexity in the following infographic.
While both Google and Facebook are different animals, it might be difficult to compare their advertising revenue in a typical “apples to apples” comparison. What I can say for sure is that the two online giants attract a lot of ad dollars.
How does one get most use out of Twitter in marketing content, products or services? One word – retweets! The following infographic provides some essential tips to getting the most out of Twitter’s retweet function.
Even though Google+ is no Facebook, its content will appear in Google’s organic search results. In light of this, it’s important for your business to have a page of it’s own. The following infographic reveals some of the SEO value one can look forward to when they properly set up a Google+ profile/page.
Unless you’ve been living under a rock for the last several years, it is pretty common knowledge that traditional SEO has evolved to include many facets of online marketing. On-page SEO still remains a foundational tactic but the modern day SEO has many other things that they need to employ.