Author Archive for David Wallace
David Wallace, co-founder and CEO of SearchRank, is a recognized expert in the industry of search and social media marketing. Since 1997, David has been involved in developing successful search engine and social media marketing campaigns for large and small businesses. Follow +David Wallace on Google + as well as Twitter.
The Art of Getting Retweets
How does one get most use out of Twitter in marketing content, products or services? One word – retweets! The following infographic provides some essential tips to getting the most out of Twitter’s retweet function.
What Is the SEO Value of a Google+ Profile
Even though Google+ is no Facebook, its content will appear in Google’s organic search results. In light of this, it’s important for your business to have a page of it’s own. The following infographic reveals some of the SEO value one can look forward to when they properly set up a Google+ profile/page.
The New Face of SEO: How SEO Has Changed
Unless you’ve been living under a rock for the last several years, it is pretty common knowledge that traditional SEO has evolved to include many facets of online marketing. On-page SEO still remains a foundational tactic but the modern day SEO has many other things that they need to employ.
Facebook Cheat Sheet
Attention Facebook power users: Below is an invaluable “cheat sheet” created by MyCleverAgency which shows many of the Facebook shortcuts that are available. They include Facebook alt key shortcuts, Facebook new messages shortcuts and even Facebook emoticans.
Tips On Building Your Brand Online
Brands – we are all familiar with the big ones. And the companies behind these big brands spend millions of dollars building and maintaining them. But what about small business? How does a SMB build their brand online in the midst of giants that have seemingly endless marketing budgets?
PubCon 2012 Las Vegas Presentations
Here are links to the slide decks for the two presentations I gave at PubCon Las Vegas. I will write up a summary later for each but at this time, I’m still quite busy with the conference itself. 
PubCon Speaking Schedule & How To Save 20% Off Registration
PubCon Vegas 2012 is quickly approaching. The dates are October 15 – 18, 2012 at the Las Vegas Convention Center. It promises to be one of the biggest and best PubCons yet! Yours truly will be speaking on two panels and moderating a third. Here is my speaking/moderating schedule.
War on Free Clicks: How Paid Clicks Are Taking Over Google Search Results [Infographic]
Online advertising has gone a long way since the days of obnoxious banner ads. Slowly but surely, the scales are tipping as the shift from free clicks to paid ones occurs.
Embed Code Generator Plug-In for WordPress
I’m happy to announce a new plug-in for Wordpress that we developed that makes including an embed code within your posts a breeze. It’s simply called Embed Code Generator and can be downloaded for free at the Wordpress Plugin Directory.
A Visual Look at Twitter in 2012
From its birth just 6 years ago, Twitter has become an extremely important tool in the daily lives of so many. The following infographic takes a visual look at Twitter in 2012 with some of the most recent statistics as well as some facts about its short history.
Enhance Your Google+ Posts With Text Formatting
It’s not pretty but I did come across this handy little infographic that provides some text formatting tips on enhancing Google+ posts. Unlike Facebook and Twitter, Google+ allows you some control over the font format in your posts. This handy little infographic will show you how.
Exploring Rich Snippets: A Visual Guide
High rankings in the SERPs are nice but often they are not enough to ensure a successful online marketing effort. Rich snippets are part of increasingly enhanced SERPs designed to help users make decisions before they click. But how does one facilitate their web sites for rich snippets?
