Author Archive for David Wallace
David Wallace, co-founder and CEO of SearchRank, is a recognized expert in the industry of search and social media marketing. Since 1997, David has been involved in developing successful search engine and social media marketing campaigns for large and small businesses. Follow +David Wallace on Google + as well as Twitter.
Yelp Launches Fight Against Questionable Online Reputation Management Practices
I received an interesting email today from Yelp. It wasn’t the typical recommendations of popular place in and around my community but rather what they titled as an “Important Public Service Announcement.” It was in fact a message warning Yelp users, specifically business owners, about some unsavory practices of certain online reputation companies.
10 Things You Need to Know About Facebook Timeline
The following infographic lays out 10 things you need to know about Facebook’s revamped pages. Do nothing at all, the switch will take place anyway, but if you’d like to get the most out of Timeline, these 10 tips should get you up and running.
The Four Faces of Link Building [Infographic]
A good link builder has to be many things. It’s a diverse role which requires a creative mind, with a logical approach and superior communication skills. To be a great link builder, one often times has to fulfill many roles at once and outstanding link builders can be recognized by their four faces.
14 Tips For a Successful Facebook Advertising Campaign
Almost every time I ask a Facebook user who is not a marketer if they ever interact with Facebook ads, I get the same response – “Facebook has ads?” That is one of the beauties of Facebook advertising in that they do not appear to be ads at all but rather engaging content.
How Organic Links Have Lost Value
Another great Infographic I discovered at SEOBook, this one showing how Google’s “fight with web spam” combined with their business development team “making spam” have made organic links less relevant than they used to be.
10 Reasons Why Content Goes Viral (Understanding Viral Content)
I came across this great Infographic today that explains the possible scenarios that will cause content to go viral. Whatever makes a piece of content go viral is mysterious, but also follows certain patterns.
CEOs and Social Media [Infographic]
Not surprising, social media is no longer a fad. Twitter, Facebook, LinkedIn, Google+ and other social media sites are part of everyday life for so many and a major reason why CEOs need to follow the trend. This Infographic reveals why CEOs who are not engaging social media need to catch up with the rest of us.
How Google Killed the Longtail [Infographic]
Infographic put out by SEOBook.com demonstrates that by the innovations of Google Search over the years, they have essentially killed long-tail search.
27 Key Takeaways From Link Building, SEO & Social Media Sessions at PubCon Vegas 2011
The following are my takeaways from several “link building” sessions I attended on day three of PubCon Las Vegas which include Links With Maximum Juice and Minimum Risk, Real World Low-Risk High-Reward Link Building, SEO 2011 – Greg Boser, Link Building 2011 – What’s Hot, and Daily Social Media Success I’m not intending to cover each session in detail but rather provide key tips and takeaways from each session.
Quick List of Infographic Directories/Archives
I recently presented, along with Jay Berkowitz and Rebecca Murtagh, in a session entitled “The Convergence of Social Media & Search” at PubCon Las Vegas 2011 and in my presentation, listed several sites that will allow user to submit their Infographics. As promised in my presentation, I have listed those sites in this post.
Are Paid Links Still an Effective Link Building Strategy?
Paid links also referred to as “rented” links have been around since Google’s rise to fame at the beginning of this millennium. Google hates them and yet the very reason they exist is Google’s own fault. And with all the measures Google has put into place to try to devalue them and even penalize sites who sell and/or buy them, the golden question is, “do they still work?”
7 Free Online Tools For Information Graphic Design
Online infographic marketing has become a great way to publish content in a fashion that is easily accepted and digestible by the community. And with the availability of free online tools, one no longer has to be an artist or designer to create stunning information graphics. This post features 10 free tools that will will assist you in your information graphic design efforts.
