Author Archive for David Wallace
David Wallace, co-founder and CEO of SearchRank, is a recognized expert in the industry of search and social media marketing. Since 1997, David has been involved in developing successful search engine and social media marketing campaigns for large and small businesses. Follow +David Wallace on Google + as well as Twitter.
A Quick Guide To Infographic Marketing
While Infographics have become all the rage in recent years, they are in no wise a new concept. Infographics have been around in print for quite some time and now they have become a very popular online. Following is a simple guide on developing and promoting Infographics.
Customizing Thesis Theme For WordPress
DIYtheme’s Thesis Theme for Wordpress is one of the best overall themes you can use in your Wordpress applications. It’s only downfall? It’s pretty plain looking out-of-the-box. This post will reveal some simple steps one can take to customize Thesis, providing your Wordpress driven web site a custom look and feel.
The Ultimate Social Media Profile Chart
This is a list of the most popular social media sites, all arranged by category. Besides the obvious factor that these sites allow you to get involved in their communities, they also allow you to create a unique profile which includes your own custom URL, a link(s) back to your site and information about you and/or your company.
PubCon Las Vegas 2010: The Convergence of Social Media & Search
Following is a summary of what I presented at this year’s PubCon conference held in Las Vegas. The session deals with the following questions: “Does social media prevent the need for search?” or “Does social media play an important role in search?”
PubCon Vegas Coming Up!
PubCon Las Vegas is the next big search/social media marketing conference on the docket and yours truly will be there presenting on “The Convergence of Social Media & Search.” The session asks the questions, “Does social media prevent the need for search? Does social media play an important role in search?” Myself and three other panelists will look at both sides of the issue, and discuss where the two intersect.
Covering Your Local Search Assets
One of the key benefits of having an online web presence is that you have a global reach. However, what if you are primarily a “local” business? You may have global visibility but what you really need to survive is “local visibility.” This post will look at some foundational steps a business can take to improve their visibility in local search.
Essential Tools To Monitor Online Reputation
The power of the consumer is stronger than ever. Blame the Internet. With blogs, review sites and even Twitter, consumers can damage your brand’s reputation very easily.
In this post, I will look at some (not all) of the methods and tools available to monitor online reputation for names, brands and even specific keywords and phrases.
Getting Proactive With Online Reputation Management
As social media, blogging, & other user-generated content types of sites continue to garner the attention, many are paying attention to their online reputation. Here are some ways one can go on the offense in taking control of their online reputation rather than just sitting like a lame duck, waiting for the worst-case scenario to occur.
Possible Google Acquisitions in 2010 and Beyond?
It is becoming more evident everyday that we are living in a Google world. What began as a search engine has quickly evolved into many additional things. Just this month, Google entered the cell phone business with the release of the Nexus One. They are also working their way into the real estate business. What’s next? This post takes a somewhat humorous look at possible Google acquisitions for 2010 and beyond.
SearchRank Blog Nominated For a SEMMY!
It’s that time of year again – the annual SEMMY awards. In case you are unsure of what a SEMMY is, the phrase is coined of course from the television Emmy awards and is an annual online awards event started in 2008 to honor the great content produced across the search and online marketing industry.
I happy to announce that a post I wrote last April on managing your online reputation with Twitter has been nominated in the Reputation Management category. Our post is competing with 7 other nominees.
Set Up WordPress With Custom Themes, Hosting & Email in Minutes With Page.ly
If you thought Wordpress was only useful for blogging, you’re wrong. It also serves as a great content management system. And while Wordpress itself is relatively easy to set up for the intermediate to expert webmaster, it can pose a degree of difficulty for the novice. Not any more. A new service called Page.ly will allow even the most novice webmaster to set up a functioning Wordpress site with custom theme, hosting and email in minutes.
How Do Search and Social Media Intersect?
I recently had the privilege of presenting at PubCon in a session entitled How Do Social Media & Search Intersect? where two questions were pondered – “Does social media prevent the need for search?” and “Does social media play an important role in search?”
