David Wallace, co-founder and CEO of SearchRank, is a recognized expert in the industry of search and social media marketing. Since 1997, David has been involved in developing successful search engine and social media marketing campaigns for large and small businesses. Follow +David Wallace on Google + as well as Twitter.
PubCon Las Vegas is the next big search/social media marketing conference on the docket and yours truly will be there presenting on “The Convergence of Social Media & Search.” The session asks the questions, “Does social media prevent the need for search? Does social media play an important role in search?” Myself and three other panelists will look at both sides of the issue, and discuss where the two intersect.
One of the key benefits of having an online web presence is that you have a global reach. However, what if you are primarily a “local” business? You may have global visibility but what you really need to survive is “local visibility.” This post will look at some foundational steps a business can take to improve their visibility in local search.
The power of the consumer is stronger than ever. Blame the Internet. With blogs, review sites and even Twitter, consumers can damage your brand’s reputation very easily.
In this post, I will look at some (not all) of the methods and tools available to monitor online reputation for names, brands and even specific keywords and phrases.
As social media, blogging, & other user-generated content types of sites continue to garner the attention, many are paying attention to their online reputation. Here are some ways one can go on the offense in taking control of their online reputation rather than just sitting like a lame duck, waiting for the worst-case scenario to occur.
It is becoming more evident everyday that we are living in a Google world. What began as a search engine has quickly evolved into many additional things. Just this month, Google entered the cell phone business with the release of the Nexus One. They are also working their way into the real estate business. What’s next? This post takes a somewhat humorous look at possible Google acquisitions for 2010 and beyond.
It’s that time of year again – the annual SEMMY awards. In case you are unsure of what a SEMMY is, the phrase is coined of course from the television Emmy awards and is an annual online awards event started in 2008 to honor the great content produced across the search and online marketing industry.
I happy to announce that a post I wrote last April on managing your online reputation with Twitter has been nominated in the Reputation Management category. Our post is competing with 7 other nominees.
If you thought Wordpress was only useful for blogging, you’re wrong. It also serves as a great content management system. And while Wordpress itself is relatively easy to set up for the intermediate to expert webmaster, it can pose a degree of difficulty for the novice. Not any more. A new service called Page.ly will allow even the most novice webmaster to set up a functioning Wordpress site with custom theme, hosting and email in minutes.
I recently had the privilege of presenting at PubCon in a session entitled How Do Social Media & Search Intersect? where two questions were pondered – “Does social media prevent the need for search?” and “Does social media play an important role in search?”
In a world where inbound links are often crucial in complimenting an on-page SEO effort, determining the value of those links can be equally important. This is especially true if you are making any kind of “investment” in those links whether that involve time, money or both.
Following is a simple checklist of what to look for in a valuable inbound link.
I am always flabbergasted with clients who pay good money for us to develop SEO strategy for them as well as manage their marketing campaigns and yet they do absolutely nothing with it. They ignore requests for web site modifications and enhancements, as well as other marketing suggestions.
It is in these scenarios where SEO does not make sense.
During an unfortunate power loss to the HostGator offices yesterday and unable to provide online and phone support to their customers, the web hosting company very cleverly utilized Twitter not only to keep their customers up to date as to the status of the problem but also to interact with their questions and concerns.
Twitter has released “Twitter 101 for Business” which is in essence a guide for getting started with using the service. It covers the basics of Twitter, how to get started, the lingo, and includes many real case studies. The guide begins by pointing out that every day, millions of people use Twitter to create, discover and share ideas with others. It then points out that people are turning to Twitter as an effective way to reach out to businesses.