I was asked recently if Google’s dominance in search would ever change, at least anytime soon, to which I responded that I did not believe so unless they make a major mistake. And what is the most crucial area that Google needs to pay close attention to? How they handle privacy.
In May, Google announced that they had begun to roll out “universal search” features, where their search results pages would contain more than just web pages and documents. Additional content would include videos, images, news, maps, books, and even stock quotes. In a blog post on the subject, Marisa Mayer wrote, “With universal search, we’re attempting to break down the walls that traditionally separated our various search properties and integrate the vast amounts of information available into one simple set of search results.”
Alex Kinnier, a Group Product Manager at Google, has shed some additional light on why Google went after DoubleClick in April of this year, an acquisition that is still in process of completing. The post first of all provides a short history lesson on how online advertising ha evolved since its birth. We then are reminded what ad serving actually is and how it works. Before revealing the exact reasons why Google is buying DoubleClkick, the author points out some differences between the two companies – Google sells ads while DoubleClick provides ad serving.
Joe Sinkwitz from the Pay Loan Affiliate Blog has put together a “report card” on Google’s acquisition progress over the years. Not only does he list the date, the company and the type of product or service Google acquired, he scores each acquisition as good, bad or mixed.
Unless you have been living in a cave for the last month, you have no doubt heard of Google’s plan to acquire online advertising company, DoubleClick. Along with that deal, they will acquire search marketing company, Performics which DoubleClick had purchased beforehand in 2004. This has created a stir of controversy among search marketers who are now concerned over the fact that Google owns a search marketing company. Will they embrace it of which there would then be concerns over whether Google would give them preference over other search marketing efforts? Will they sell it to avoid the obvious conflict of interest? Or will they simply shut it down.
Why buy one company or one chunk of technology at a time when you can own the entire infrastructure everything runs on? Phillipp Lenssen over at Google Blogoscoped has put together a fake press release dated about ten years ahead announcing Google’s acquisition of the Internet for $2,445.5 billion in cash.
I am just barely back in Phoenix after SES New York and what do I see all over the place in my feeds this morning? News that Google has won the acquisition of DoubleClick. The price tag rivals their recent acquisition of YouTube – $3.1 billion in cash! I don’t typically like to rehash news but this is big. So what does this mean for Google advertisers? What does it mean for their competitors? A few summaries from various sources that might provide a clue.
That is the lesson that KinderStart.com has learned as their case against Google is thrown out of court by Judge Jeremy Fogel of the U.S. District Court for the Northern District of California. The judge also imposed yet-to-be-determined sanctions on KinderStart legal counsel Gregory Yu for making unsupported allegations against Google.
Is Google looking to dominate the world? Many believe so. They certainly have their hands in more things than most people can keep track of. A video entitled “Master Plan – about the power of Google” suggests that not only is Google becoming too powerful but that they have obtained a mass of information on people, disregarding our privacy. The video even suggests that Google is sharing this information with the CIA.
Have you noticed any changes in the way Google search engine results pages look when searching for local businesses? They just announced today the closer integration of maps, address and contact info and even reviews of local business when they detect a local search query. In fact, Google states that we will see this kind of information every time we search for a place, business, or other local information. In addition to providing the basic contact information and map locations for several choices at the top of the page, they will also show ratings and provide one-click access to reviews.
Michael Gray (Graywolf) writes an excellent post highlighting two areas of hypocrisy currently practiced by Google – the nofollow tag and paid reviews by bloggers. He points out that Google is using fear, uncertainty and doubt (FUD) to corral web publishers to their way of thinking. No doubt that when Google is responsible for 50% or more of your web traffic they can easily bully webmasters into submission.
Google has made some changes to its AdSense policy, some minor but another that may have a major impact on many publishers. Jennifer Slegg provides a detailed run-down of the changes at JenSense. The minor changes deal with their referral program, using images next to ad units, AdSense for search, and copyright material. The bigger change that will impact publishers deals with their Competitive Ads and Services Policy.