Many webmasters have noticed that since the full implementation of the Big Daddy software update to the Google algorithm, that fewer and fewer of their pages have been finding their way into the index. What could be causing this? Is Google finally cleaning up the quality factor of their index, riding it of pages and even sites that don’t meet new quality standards? Aaron Wall of SEOBook has written a lengthy and excellent article on the subject entitled, “The Google Crawling Sandbox.”
In an email sent to Froogle account holders, Google has made the announcement that Google Base, a new project thought to allow Google to compete with Craigslist and eBay, has swallowed up Froogle and that Froogle feeds will now have to be submitted through Google Base. Existing account and product information has already been transferred and is now viewable in Google Base. Along with Froogle, content should also be viewable on http://base.google.com.
Google has released an AdSense API which allows web developers and hosts to integrate AdSense into their website offerings. The types of sites they are looking for include web hosts, blog hosts, Wiki hosts, forum hosts, and web publishers, all of which must receive a minimum 100,000 page views per day.
Are affiliate sites going to be a thing of the past in Google’s search results? They could be if webmasters of affiliate sites do not adhere to Google new guidelines regarding them. Yahoo has frowned on affiliate sites for some time. Now has Google joined the fray?
Google is adding dayparting to AdWords. Advertisers have been asking for it and now they will get it – the ability to schedule ads to show on weekends or weekdays only, or on other set days the advertiser specifies. Dayparting is also included allowing advertisers to schedule their ads during specific hours, such as to run late at night or at lunchtime only.
In a special edition of The Daily SearchCast, Danny Sullivan finds himself at the Googleplex in Mountain View, California where he takes the opportunity to interview Matt Cutts, a chief software engineer at Google and also quite famous as a liaison between the search engine Google and webmasters looking to market their sites.
Google vs. Microsoft. Microsoft vs. Google. The two giants have been at each other’s throats this week as they battle on various fronts. First, Amazon and A9 (owned by Amazon) are no longer carrying Google search results but rather results from Microsoft’s Live Windows. Secondly, Google is whining over the new Microsoft browser, claiming that users will be forced to use Microsoft’s search results and not have much choice in using others.
Google’s has hired Israeli-born Ori Allon and along with it, acquired a text-search algorithm Ori developed called Orion. This search engine tool which is being developed in Sydney, Australia, will supposedly revolutionize the way people retrieve information from the net, making searches much less time-consuming by working with existing search engines and expanding on their function.
USA Today recently ran a story “Google’s Hidden Payroll” in which they report on how AdSense is making a big difference in people’s lives in developing countries such as India, the Philippines and Egypt. Individuals with web sites are running AdSense ads and in turn are earning what we may consider in the United States a nominal income but to them is quite substantial. AdSense is changing the economic status of many people’s lives in countries where making a decent living is not always possible.
ClickZ News reports on a new deal where Verizon’s SuperPages.com will use its Yellow Page advertiser’s surplus cash to buy Google AdWords.Google already has similar deals with BellSouth and Dex Media, however the SuperPages deal differs in that advertisers don’t pay a flat fee for a guaranteed number of clicks.
As a follow-up to a story I blogged on Monday regarding Google’s move to Arizona and whether that location would be Scottsdale or Tempe, it has been confirmed that Tempe is the winner.
The Business Journal reports today that Google has confirmed that they will lease temporary office space at Arizona State University. “The Mountain View, Calif.-based company is expanding in the Valley with an engineering, operations and IT support functions office as part of a worldwide effort to build engineering centers in locations where there are great engineers,” according to Google.
In the latest of acquisitions, Google has acquired Writely, a collaborative word processor that runs in a web browser. The acquisition was noted on both Writely’s main Web site and on a blog run by Writely co-founder Claudia Carpenter. Now with a word processor in its arsenal, Google continues to tread on ground that was once sacred to Microsoft.