All Entries in the "Link Building" Category
The Four Faces of Link Building [Infographic]
A good link builder has to be many things. It’s a diverse role which requires a creative mind, with a logical approach and superior communication skills. To be a great link builder, one often times has to fulfill many roles at once and outstanding link builders can be recognized by their four faces.
How Organic Links Have Lost Value
Another great Infographic I discovered at SEOBook, this one showing how Google’s “fight with web spam” combined with their business development team “making spam” have made organic links less relevant than they used to be.
27 Key Takeaways From Link Building, SEO & Social Media Sessions at PubCon Vegas 2011
The following are my takeaways from several “link building” sessions I attended on day three of PubCon Las Vegas which include Links With Maximum Juice and Minimum Risk, Real World Low-Risk High-Reward Link Building, SEO 2011 – Greg Boser, Link Building 2011 – What’s Hot, and Daily Social Media Success I’m not intending to cover each session in detail but rather provide key tips and takeaways from each session.
Quick List of Infographic Directories/Archives
I recently presented, along with Jay Berkowitz and Rebecca Murtagh, in a session entitled “The Convergence of Social Media & Search” at PubCon Las Vegas 2011 and in my presentation, listed several sites that will allow user to submit their Infographics. As promised in my presentation, I have listed those sites in this post.
Are Paid Links Still an Effective Link Building Strategy?
Paid links also referred to as “rented” links have been around since Google’s rise to fame at the beginning of this millennium. Google hates them and yet the very reason they exist is Google’s own fault. And with all the measures Google has put into place to try to devalue them and even penalize sites who sell and/or buy them, the golden question is, “do they still work?”
A Quick Guide To Infographic Marketing
While Infographics have become all the rage in recent years, they are in no wise a new concept. Infographics have been around in print for quite some time and now they have become a very popular online. Following is a simple guide on developing and promoting Infographics.
10 Factors That Determine the Value of Inbound Links
In a world where inbound links are often crucial in complimenting an on-page SEO effort, determining the value of those links can be equally important. This is especially true if you are making any kind of “investment” in those links whether that involve time, money or both.
Following is a simple checklist of what to look for in a valuable inbound link.
SponsoredReviews.com Announces New Feature – LinkSets™
SponsoredReviews.com, a service that connects advertisers with bloggers willing to write honest reviews about their products and services, has added a new feature to their program – LinkSets.
LinkSets allow you to create an unlimited number of URL/Link Text combinations inside of your opportunities. The LinkSets system will then automatically handle assigning those links to bloggers as you purchase reviews.
Link Building Via Blog Comments
There is absolutely nothing wrong with earning a link from a blog post you decide to comment on. In fact, if you comment often on blogs, it is a good way to increase the amount of inbound links pointing to your site’s pages. However, there is a “right” way and a “wrong” way to go about accomplishing this.
SBM Unleashed: Link Building
Need links? Of course you do! In order to rank well and successfully promote your online business, you need an effective link building program as part of your over-all SEO strategy. Link guru Debra O’Neil Mastaler, Owner of Alliance Link walks attendees through the world of links. Find out why search engines rely so heavily on links, where to find links and why a good link can send sales through the roof.
Do You Report Paid Links? What Goes Around Comes Around!
I could have also placed “people that live in glass houses shouldn’t throw stones” in the title of this post. The question is, “Are you a search marketer that reports paid links?” Your answer would be either a definite yes, a definite no, or a sometimes, but for competing sites. Patrick Altoft asked the same question in a post at Blogstorm and admitted that he had reported them in the past, but only when the site buying or selling them was a direct competitor and ranked higher than him.
Why Can’t Google Be More Like Ask.com?
Anyone who is into link building knows that Google has declared a war of sorts on paid links, looking to punish both those who buy and sell them. Vanessa Fox has put together an excellent review of the “paid links war” as it unfolded in 2007. With that review, she wanted to learn how the other three major search engines felt about paid links. At the writing of her post, Yahoo and MSN failed to comment. Ask did and their response was quite refreshing.
