Andy Hagan, who refers to himself as the laziest SEO in the world, has done it again. He has given away his entire link baiting game plan in “The Ultimate Guide to Linkbaiting and Social Media Marketing.” It is actually a quality piece that no truly lazy person could accomplish. At least it would require some time away from sandy beaches and sipping Mai Tais. Following are a few juicy tidbits but don’t stop there. Any person involved in search marketing should give this guide a read.
Chris Logan in conjunction with Small Business Brief has launched a new site called Free Links which offers a venue for individuals to share their experiences with free advertising and marketing opportunities. Free Links provides ways to advertise and promote a website or business. Currently there are over a hundred opportunities listed including gaining inclusion in web directories to promoting podcasts.
First there was PayPerPost which was followed by ReviewMe, both of which are relatively new services that pay bloggers to write about web sites, products, services, and even companies. Now Text Link Brokers will soon launch SponsoredReviews.com to compete with the other two. How will this new service differentiate themselves from the other two? For starters they claim to offer lower transaction fees and a bidding system. Following are a few key points the service will offer.
A Search Engine Watch thread reveals that Microsoft is banning sites for participating in spammy link exchanges at MSN and Live.com. This type of reciprocal linking is usually conducted with the attempt to artificially inflate the link popularity of a site and as such, assist in improving its rankings in the organic search results. While this is not the first time a search engine has taken action against link exchange schemes, it is the first that I have seen where the engine clearly explains why the site was banned.
Real estate agents face some of the toughest competition in the search space. Thousands of agents all competing for the same of near-identical key phrases and trying to capture one of ten spots when shooting for the first page of search results. How can they gain an edge over the competition? What will it take to set their site apart from the masses?
It is a question I pondered a while back – does a link from the MySpace.com domain hold any special link juice powers? In other words, if one has a link with specific anchor text pointing to a web site, will that link alone help them to rank well for the same phrase? The answer is yes… and no.
I’ve written a new article that has been published at SearchDay entitled “Generating Buzz With Link Baiting and Viral Campaigns”. It provides detailed coverage of the Link Baiting & Viral Search Success session recently held at Search Engine Strategies, San Jose and dives into the topic of how to employ successful link baiting and viral campaigns.
“Link Building… Time-intensive. Frustrating. Sometimes confusing. Yet Unavoidable. Because ultimately, it’s still the trump card for higher rankings.”
That’s the introductory paragraph to a new article authored by Andy Hagans and Aaron Wall, entitled 101 Ways to Build Link Popularity in 2006.
Via Barry Swartz at Search Engine Watch Blog comes the news that you can get a PR9 link at the World Wide Web Consortium (W3C) web site in which they will also list you on an additional page that has a PR7. How much? If you make a contribution of $1,000 or more, you can be listed on this page which boasts a Google Pagerank of 9. The link is not permanent but renewable annually. Additionally they will add you to this page which boasts a Google PageRank of 7.
Link building expert, Eric Ward has an interesting article that lays out some tactics of link whores. What is a link whore anyway? Typically it is a person who goes about link building using less then ethical tactics. It is a person who litters the web experience of others. Are you a link whore? read on to find out.
In a continuation of response to what Matt Cutts had to say about links yesterday on his blog, what about paid links? How does Google view these, how good are they getting at spotting them and what actions do they take when they do find them?
Because Google focuses more heavily on links then any other search engine, people monitoring link popularity typically pay close attention to how Google views and treats links. Yesterday Google’s Matt Cutts dropped a bomb on some when he wrote up a lengthy post on the indexing timeline of Bigdaddy.