Brands – we are all familiar with the big ones. And the companies behind these big brands spend millions of dollars building and maintaining them. But what about small business? How does a SMB build their brand online in the midst of giants that have seemingly endless marketing budgets?
The power of the consumer is stronger than ever. Blame the Internet. With blogs, review sites and even Twitter, consumers can damage your brand’s reputation very easily.
In this post, I will look at some (not all) of the methods and tools available to monitor online reputation for names, brands and even specific keywords and phrases.
As social media, blogging, & other user-generated content types of sites continue to garner the attention, many are paying attention to their online reputation. Here are some ways one can go on the offense in taking control of their online reputation rather than just sitting like a lame duck, waiting for the worst-case scenario to occur.
Businesses will soon have another online reputation tool in their arsenal. Yelp, a popular web site that not only provides listings of local businesses but allows its users post reviews, will begin to allow business owners to publicly respond to reviews. This has not been the case in the past. In fact up until now, Yelp has been pretty steadfast in its refusal to give businesses significant access to its pages. Now that is about to change.
Surely everyone that is somewhat in tune to world events has heard of micro-blogging service Twitter by now. Twitter is quickly becoming a mainstream site where people not only communicate but gather their information. With Twitter’s popularity, brand managers everywhere are beginning to use the service to monitor conversations related to their brand and product names. This post examines some of the ways this is taking place and explores how you can use Twitter to manage the reputation of your brand online.