While both Google and Facebook are different animals, it might be difficult to compare their advertising revenue in a typical “apples to apples” comparison. What I can say for sure is that the two online giants attract a lot of ad dollars.
When a paid search campaign results in leads, are you keeping track of them in an organized, efficient manner? This SMX Advanced session looks at integrating leads with Salesforce, ensuring that leads related to search but happening offline get properly tracked and other issues related to lead management.
While pay per click advertising can be a quick and easy way to drive traffic to your web site, it can also be a quick and easy way to drain your bank account. Christine Churchill, President of KeyRelevance reveals how to get the most bang for your buck from each of the major paid search engines by choosing the right keywords, writing relevant ads and optimizing your landing pages. She will share the simple tweaks you can make to dramatically cut your average cost per click while increasing your sales so you have the best chance against companies with much deeper pockets.
The Dallas Business Journal recently ran a story on one of our clients, Wasp Barcode Technologies, describing how they went from spending enormous amounts of money on PPC (AdWords) to focusing more on traditional SEO and link building. The strategy paid off — Wasp spent less and got better results. Their web traffic grew by 60%, topping 600,000 visits while they were able to cut external spending by 13% in the process.
There are times where it can be difficult to almost impossible for small to medium sized businesses (SMBs) to compete in the paid search environment. As the cost of targeting keywords on venues such as Google AdWords continues to increase, many small businesses are finding it difficult to keep pace. They either have to accept the fact that they can afford only a very thin slice of the pie or abandon paid search marketing altogether.
As promised last week, Yahoo! is rolling out their new ranking model today for its paid search advertisers. Gone is the highest price gets the highest position model and what is replacing it is a system that operates in much the same way as Google AdWords does.
Mark your calendars – as promised, February 5th is the date set that Yahoo! will switch over to a new ranking algorithm for their PPC ad platform. In the same way that Google’s AdWords works, Yahoo! will now factor in the ad’s quality as well as the bid amount. The old system awarded the highest position to whomever spent the most. Now they will consider how well the ad actually performs along with actual bid amount for each ad. This has been expected since Yahoo! started converting advertisers to their new platform but now has an actual date attached to it.
In an interview with Andy Beal, Google’s business product manager for trust and safety, Shuman Ghosemajumder, has clarified that Google’s click fraud rate is less than 2% of all “invalid clicks”, which means the actual number is more likely just a fraction of one percent! This in contrast to the 20% or so that most click fraud agencies report. Andy was able to gain inside access to information never before seen outside of the walls of the Googleplex. Whether that was intention or not, it proves that the click fraud rate discovered by most AdWords advertisers is on average less than 2% of all clicks through Google’s system.
As many Yahoo! Search Marketing advertisers continue to wait for the implementation of the new ad management platform dubbed Panama, some changes have been rolled in the way bids will be managed. This has been done in order to help prepare advertisers for the new platform. The changes will affect the Sponsored Search Manage Bids page so that all advertisers – both those who have upgraded and those who have not – will have equal access to the same relevant bidding information.
The Inside AdWords Blog makes an announcement today that another update is coming in relation to the quality of advertiser’s landing pages. Two changes will take place in how AdWords evaluates landing page quality. The first involves incorporating landing page quality into the Quality Score for your contextually-targeted ads, using the same evaluation process as they do for ads showing on Google and the search network. The second involves improving the algorithm for evaluating landing page quality and incorporating landing page content retrieved by the AdWords system.
Yahoo adds another blog to their mix – the Yahoo! Search Marketing Blog. Why now? Yahoo! Search Marketing has been around since they originally acquired Overture, right? The reason they are just now launching a blog is to coincide with the launch of their new platform. Subscribe to the feed and you will be able to keep abreast with the latest news and developments surrounding their search marketing platform.
Yahoo’s much anticipated new pay per click advertising platform named Panama is now live. There were speculations that they would wait until after the holidays but Barry Schwartz who is currently visiting Yahoo Search Marketing headquarters along with other prominent bloggers has reported that Yahoo has officially released the new platform. I was able to get a sneak peak at the new system earlier this year.