Do you target specific geographical regions with your AdWords account? Have you wished for a way to test to see if those ads are actually showing for the regions you are targeting? Well now you can preview your ads related to specific regions and localities. Inside AdWords, the official source for information about AdWords, announces the ability to preview your ads no matter where they’re targeted.
At the recent Search Engine Strategies conference in San Jose, Yahoo! Search Marketing demonstrated some of the new features of the ad platform that is due to be released sometime in the fourth quarter. I was able to sit in on this “luncheon” session and took a few notes. Here is what I was able to scratch down as they showed us a live demo of the product.
From ClickZ, Yahoo is delaying the launch of its revamped ad system after previously stating that it would be launched sometime during the third quarter. Now they are shooting for the fourth quarter. Yahoo blames the delay on previously unforeseen complications in the quality control and testing process.
Google has updated their landing page quality scoring system for AdWords in order to provide a better user experience for those who actually click the ads. This change will target advertisers whose ads lead to a poor user experience. The result is that their minimum bids will increase. What constitutes a poor user experience? Mostly landing pages that consist of nothing but ads or have very little content along with a bunch of ads.
It’s offical! As of July 1st, Yahoo! Sponsored Search (Overture) ads will no longer appear on MSN or Windows Live. They have been slowly phasing the ads out anyway but tomorrow is the official end to the agreement between the two companies. Now if you want PPC exposure on MSN, you’ll have to us Microsoft’s AdCenter itself.
Google has release another feature into their AdWords controls – dayparting. You can now choose not only the days but the times that your campaigns run. Want to turn ads off on the weekend? No problem. Do you only want to serve ads a certain time of the day? No problem
Google is adding dayparting to AdWords. Advertisers have been asking for it and now they will get it – the ability to schedule ads to show on weekends or weekdays only, or on other set days the advertiser specifies. Dayparting is also included allowing advertisers to schedule their ads during specific hours, such as to run late at night or at lunchtime only.
No sooner does the ink dry on my 10 Things I Hate About Yahoo! Search Marketing post that I get an email from Yahoo! sent to all their advertisers stating that they are finally going to revamp Sponsored Search (Yahoo!’s PPC program), at least by this fall anyways. “You’ve told us your needs and we’ve listened. A completely redesigned search marketing platform is on its way, full of advanced, easy-to-use features that will help you better connect with Yahoo!’s vast and valuable audience,” the email states.
Just about every time I manage a Yahoo! Sponsored Search account, I am frustrated to no end. I have nothing against the traffic they bring. It is the antiquated toolset they have for managing your campaigns. It just plain sucks! I can find no better words for it. So, my list of 10 things I hate about Yahoo! Search Marketing.
MSN adCenter has been in beta since early October, allowing a select few to test the system before going live. Well, it is finally out of beta and with a new name to boot – Microsoft adCenter. Now anyone can open an account with a deposit of $5. This news coincides with the fact that adCenter ads are now running 100% at MSN Search & Windows Live.com.
ClickZ News reports on a new deal where Verizon’s SuperPages.com will use its Yellow Page advertiser’s surplus cash to buy Google AdWords.Google already has similar deals with BellSouth and Dex Media, however the SuperPages deal differs in that advertisers don’t pay a flat fee for a guaranteed number of clicks.
When you first read this headline, you might be thinking click fraud, right? But what I am referring to is the Google AdWords Jumpstart or Yahoo! Search Marketing Fast Start programs that essentially allow both PPC providers to set up your campaign for you. Is the company that provides exposure for your ads the best solution to set up your account? In my own professional opinion, I would have to answer a resounding “no!”