All Entries in the "People and Events" Category

You&A With Matt Cutts – SMX Advanced

What’s a You&A? That’s where you, the audience, put your questions directly to the head of Google’s web spam team, Matt Cutts. As an engineer in search quality, Matt’s been dealing with webmaster issues for Google since 2000 and is well known to many advanced search marketers from his blog and public speaking.

Closing The Loop: Are You Tracking Every Lead? – SMX Advanced

When a paid search campaign results in leads, are you keeping track of them in an organized, efficient manner? This SMX Advanced session looks at integrating leads with Salesforce, ensuring that leads related to search but happening offline get properly tracked and other issues related to lead management.

Creating Value In Your SEM Businesses – SMX Advanced

Hanging out your shingle is not building a business. Creating value that others will recognize and ultimately pay to own (read “buy”) takes vision, planning and execution. In this session, you’ll hear case studies from SEM business executives who have conceptualized and implemented strategies and tactics that make their companies intrinsically valuable.

Money For What? Search Marketing Payment Models – SMX Advanced

At one time the model was simple — agencies got 15%. But that’s not the case with search engine optimization or paid search advertising. Digital media and measurable ROI spawned a school of new services and nearly as many pricing models, such as retainers, billable hours, pay-for-performance, keyword management fees, percentage of media spend. But with so many options on the table, which pricing model works best?

Live Blogging at SMX Advanced in Seattle

I am currently in Seattle where despite the rain, I am enjoying the weather immensely. I left the 100 plus degree weather in Phoenix yesterday and will be here till Thursday, attending SMX Advanced. Last night’s network reception hosted by Microsoft was wonderful and presented to opportunity to be reconnected ‘in real life’ with old friends in the industry if search and social media.

Search Marketing Workshop To Be Held in Phoenix, Arizona – June 18, 2008

For the longest time I have wanted to participate in a local seminar in my own community of Phoenix Arizona on the subject of search engine marketing. Now that will be fulfilled in the inaugural event of the National Marketing Academy as they host the Phoenix Search Engine & Internet Marketing Workshop.

SBM Unleashed: Trip Report and Shout Outs

I’m two days back from the first Small Business Marketing Unleashed conference and I have to say that this was probably one of the best conference I have ever been to. The conference attracted right around 50 paid attendees which made for a very intimate setting. Speakers and those of who were live blogging were able to spend some real quality time with attendees. The information that was presented in sessions and workshops was of the highest quality and the food served up set the bar high for any other conference to follow.

In Houston for the Small Business Marketing Unleashed Conference

I’m sitting in my hotel room now at the Northwest Forest Conference Center which is located just outside Houston in Cypress, Texas. I will be live blogging the Small Business Marketing Unleashed Conference tomorrow and Tuesday, posting my notes on Search Engine Guide. The conference is being put on by Search Engine Guide and Small Business Brief and is the first of what they hope to be many conferences of this kind.

Small Business Marketing Unleashed Conference – Still Time To Register and Save

Small Business Marketing Unleashed takes place in just a few short weeks. This conference is being put on by Search Engine Guide and Small Business Brief and features some very prominent experts in the industry. While the early bird registration deadline has expired, there is still an opportunity to save $100 off the registration fee. It is called the “better late than never” discount in which you can use the word “PUPPY” to save $100 when you register. That means you’ll pay $875 for two full days of learning from some of the leaders in the search marketing industry.

Not Attending Search Engine Strategies New York (SES NY)? Here’s the Next Best Thing

I opted out of attending Search Engine Strategies in New York this year, not only because the sessions I typically speak in did not make the cut for this show, but I also have many other travel plans already scheduled for this year. Maybe you are in the same boat – couldn’t make it due to time constraints or the cost of a show ticket is just too pricey for your budget right now or some other reason.

Well, fortunate for us that cannot attend the show in person, there are plenty of folks that are live blogging the conference sessions.

SMX West 2008 Photos Up on Flickr

I finally got my photos from the SMX West conference in Santa Clara up on Flickr. Sorry it has taken so long but last week I spent the majority of time digging out and keeping up with blogs and social media stuff. There is just under 90 photos there, some of which were taken from the sessions I live blogged while others are more related to the night life and people we hung out with all week.

SMX West Session Coverage – Key Takeaways

Besides speaking in a session entitled “Reputation Monitoring & Management Through Search” at this week’s SMX West conference, I also helped in the live blogging efforts for Search Engine Roundtable. I stuck to a pretty light schedule seeing that I have my lovely wife, daughter and new grandson with me on this trip. I was able to attend all three keynotes (although I didn’t cover them) and live-blogged four sessions in total.