I finally got my photos from the SMX West conference in Santa Clara up on Flickr. Sorry it has taken so long but last week I spent the majority of time digging out and keeping up with blogs and social media stuff. There is just under 90 photos there, some of which were taken from the sessions I live blogged while others are more related to the night life and people we hung out with all week.
Besides speaking in a session entitled “Reputation Monitoring & Management Through Search” at this week’s SMX West conference, I also helped in the live blogging efforts for Search Engine Roundtable. I stuck to a pretty light schedule seeing that I have my lovely wife, daughter and new grandson with me on this trip. I was able to attend all three keynotes (although I didn’t cover them) and live-blogged four sessions in total.
I will be part of a team of people that will be live-blogging sessions for Search Engine Roundtable at the upcoming SMX West conference in Santa Clara, California. While the coverage is always fantastic, I do have one pet peeve and that is the fact that “link love” is often not given. What I am referring to is linking to moderator and speaker company sites.
I’ll be speaking at SMX West next week in a session entitled “Reputation Monitoring & Management Through Search” which explores ways companies and individuals can monitor and manage their online reputation as seen in the search results. I will demonstrate how to use social media profiles such as LinkedIn, Flickr, YouTube, etc. to help manage the first three pages of results when someone searches for a company or brand name. It is certainly not the only way to manage online reputation but one that is certainly available and one of the best things about social media profiles – they are free.
Donna Fontenot of SEO Scoop has come up with a great idea for a select group of search marketers to shed some of those unwanted pounds and raise money for their favorite charity in the process. The project is called “SEOs Fight Fat For Charity” and has 11 search marketers committed to a “biggest loser” type of contest that runs from today till the end of March. The general idea is that whoever wins the contest, all the monies donated will go to his or her favorite charity.
Donna asked me if I’d like to be on board to which I originally replied, “Who you calling fat?” But in all seriousness, I do need to shed some pounds, especially seeing that SMX West is fast approaching, so I have jumped on board to compete with the others.
The results are in for Search Engine Journal’s 2007 Search Blogs Awards. This is SEJ’s third installment of this contest in which they nominated the best of the best in 18 separate categories. I had announced last week that we were nominated as one of the top ten SEO blogs which I think is an honor in and of itself. We didn’t win the number one spot in that category which is justifiable as there were much better SEO sites we were contending with.
Okay so I’m officially on vacation this week and trying my best to stay away from the computer. However I thought I throw a quick post up announcing a nifty little quiz Matt McGee put together of Small Business SEM. The quiz is called 2007 Search Marketing Quiz and includes 11 multiple choice questions related to the “industry” of search marketing, meaning it is not necessarily a test to test your knowledge of SEM but rather how familiar you are with the news and people related to the industry.
I had the chance to sit down with Li Evans of Key Relevance and founder of Search Marketing Gurus after my session on Thursday entitled “So Your Want to be a Search Marketer.” She did a quick video interview with me asking me to summarize what I talked about on the panel and also asked me what I would consider my top three tips for new marketers who are just entering the filed of search marketing. Finally she asked me what one of the biggest lessons I learned when starting out myself.
I just finished speaking on the “So You Want To Be a Search Marketer” panel at Search Engine Strategies Chicago 2007 and wanted to provide a brief overview of what I spoke on as well as highlight some of the great questions we received.
SEMPO has launched their 4th annual “2007 State of the Market Survey” which helps paint a picture of where the search marketing industry is, how it has grown, how it is expected to grow, and trends for the future. They are seeking participants whether seasoned in SEM or still wet behind the ears.
Li Evans has been after Irma, my wife and half owner of our company, for some time now to do an interview for the Women of Internet Marketing series. Well, Irma finally obliged and the interview is included in issue number 23 in an ongoing series Li has been publishing for some time now.
Small Business Brief, a site devoted to all aspects of small business, which is produced by Robert Clough and company, the same folks who also bring us
Search Engine Guide, has re-invented themselves by converting into a Digg type of site where anyone can submit stories, vote them up or down and of course comment. Built off the same platform as Search Engine Land’s Sphinn, Small Business Brief is now a lot like Sphinn however, not strictly limited to the topic of search engines and search marketing.