All Entries in the "Search Engine Optimization" Category
Is There Any Use For the Keyword Meta Tag?
This question is often asked in various forums related to search engine optimization and marketing. Answers typically vary from “yes” to an astounding “no”. So are keyword meta tags useless? Should even bother with them anymore?
Google Juice? What Have They Got Into Now?
Is Google now getting into the beverage business? Not really. However in a new article at the Washington Post, Leslie Walker coins the phrase “Google Juice” which she associates with how high a Web site ranks in Google’s search results.
“Google juice, for the uninitiated, refers to how high a Web site ranks in Google’s search results — the higher the ranking, the more juice. Google juice is all about links.
Fundamentals of Optimizing a Web Page
This is a “back to the basics” type of entry as I wanted to deal with the fundamental elements that are involved in optimizing individual web pages, giving them a better chance to position well in the organic search results of engines such as Google, Yahoo, MSN and Ask. While each page of one’s site should be a candidate in targeting various phrases relevant to your business model, the fundamental elements of those pages that can be optimized always remain the same.
Blackmail and SEO?
Just came upon and interesting thread at High Rankings started by Leann Pass of IncreaseRanking regarding another “rotten apple” in our industry. This company combines blackmail with SEO – in other words, “let us SEO your site or we will resort to blackmail.” It sure is amusing how companies who obviously suck at what they do will resort to scare tactics to try to earn new business.
Beginner’s Guide to Online Reputation Management
Andy Beal of Fortune Interactive has written a great piece on reputation management over at Marketing Pilgrim that is definitely worth a read if you are at all concerned about your brand. Let’s face it, if you are out there at all, people are talking about you. The question is are they speaking well of you, creating buzz for your products and/or services or are they criticizing you? Andy points out the obvious, that it can take months, even years to build a good brand. It can also take a lot of money. It is something that should be held dear and precious. At the very same time your brand can be easily tarnished by someone who is upset with you.
What Is the Deal With Duplicate Content Anyway?
“Can duplicate content hurt me?” This is a question that comes up in forums on almost a weekly basis. So what are some scenarios where duplicate can exist and what can web site owners do to make sure duplicate content doesn’t come back to haunt them?
First of all some practical tips from panelists on a recent session dealing with duplicate content issues at Search Engine Strategies New York.
Is SEO Dead?
I was visiting Small Business Ideas Forum today as part of my daily routine and came across the following article written by Stoney deGeyter – SEO is Dead. My first thought was, “Is he serious?” Now Stoney is an SEO himself and fellow moderator with me on this forum so I had to take a look at the article.
Yahoo Submission Form Down?
Yahoo’s free submission form has been down for about a month now as originally
reported by Barry Swartz at Search Engine Roundtable. Danny Sullivan posted today that it is still down. There is even ongoing threads about this at both Search Engine Watch Forums and Webmaster World.
The Battle Between Web Designers and SEO
I came across an interesting thread over at Search Engine Watch Forums today entitled “Do Designers Hate SEO?” Forum member glengara questioned whether all-Flash sites should be used in the commercial web. An “all-Flash” site typically does not have any html text associated with it and many times is all contained within one file so that the site does not even contain sub pages. The problem with this type of site is that they are not very search engine friendly. Search engines cannot read the contents of the Flash file or files so they have difficulty understanding what the site is all about.
