All Entries in the "Social Media" Category
14 Tips For a Successful Facebook Advertising Campaign
Almost every time I ask a Facebook user who is not a marketer if they ever interact with Facebook ads, I get the same response – “Facebook has ads?” That is one of the beauties of Facebook advertising in that they do not appear to be ads at all but rather engaging content.
10 Reasons Why Content Goes Viral (Understanding Viral Content)
I came across this great Infographic today that explains the possible scenarios that will cause content to go viral. Whatever makes a piece of content go viral is mysterious, but also follows certain patterns.
CEOs and Social Media [Infographic]
Not surprising, social media is no longer a fad. Twitter, Facebook, LinkedIn, Google+ and other social media sites are part of everyday life for so many and a major reason why CEOs need to follow the trend. This Infographic reveals why CEOs who are not engaging social media need to catch up with the rest of us.
27 Key Takeaways From Link Building, SEO & Social Media Sessions at PubCon Vegas 2011
The following are my takeaways from several “link building” sessions I attended on day three of PubCon Las Vegas which include Links With Maximum Juice and Minimum Risk, Real World Low-Risk High-Reward Link Building, SEO 2011 – Greg Boser, Link Building 2011 – What’s Hot, and Daily Social Media Success I’m not intending to cover each session in detail but rather provide key tips and takeaways from each session.
A Quick Guide To Infographic Marketing
While Infographics have become all the rage in recent years, they are in no wise a new concept. Infographics have been around in print for quite some time and now they have become a very popular online. Following is a simple guide on developing and promoting Infographics.
The Ultimate Social Media Profile Chart
This is a list of the most popular social media sites, all arranged by category. Besides the obvious factor that these sites allow you to get involved in their communities, they also allow you to create a unique profile which includes your own custom URL, a link(s) back to your site and information about you and/or your company.
PubCon Las Vegas 2010: The Convergence of Social Media & Search
Following is a summary of what I presented at this year’s PubCon conference held in Las Vegas. The session deals with the following questions: “Does social media prevent the need for search?” or “Does social media play an important role in search?”
How Do Search and Social Media Intersect?
I recently had the privilege of presenting at PubCon in a session entitled How Do Social Media & Search Intersect? where two questions were pondered – “Does social media prevent the need for search?” and “Does social media play an important role in search?”
Twitter 101 For Business – Some Juicy Tidbits From Guide
Twitter has released “Twitter 101 for Business” which is in essence a guide for getting started with using the service. It covers the basics of Twitter, how to get started, the lingo, and includes many real case studies. The guide begins by pointing out that every day, millions of people use Twitter to create, discover and share ideas with others. It then points out that people are turning to Twitter as an effective way to reach out to businesses.
Twitter Search Is Changing & Businesses Should Take Note!
When I read this morning that Twitter plans to index content in the near future, much like a search engine does, my head began to buzz with ideas on why businesses both large and small should take note of this. In fact, it is going to become increasingly important for business owners everywhere to make sure they not only have representation on Twitter but that they are deeply involved as well.
Mixx Introduces “Sifter”
Social news site, Mixx, is beginning to implement monetization strategies with its introduction of “Sifter.” Accessible by a blue button in the top navigational menu, Sifter is a place where companies pay Mixx to display different types of creative — banner ads, new product designs, movie trailers, etc. — and then get feedback from real people on those ads — often before they see the light of day in any other forum.
Using Twitter To Manage Online Brand Reputation
Surely everyone that is somewhat in tune to world events has heard of micro-blogging service Twitter by now. Twitter is quickly becoming a mainstream site where people not only communicate but gather their information. With Twitter’s popularity, brand managers everywhere are beginning to use the service to monitor conversations related to their brand and product names. This post examines some of the ways this is taking place and explores how you can use Twitter to manage the reputation of your brand online.
