All Entries in the "Social Media" Category

How Do Search and Social Media Intersect?

I recently had the privilege of presenting at PubCon in a session entitled How Do Social Media & Search Intersect? where two questions were pondered – “Does social media prevent the need for search?” and “Does social media play an important role in search?”

Twitter 101 For Business – Some Juicy Tidbits From Guide

Twitter has released “Twitter 101 for Business” which is in essence a guide for getting started with using the service. It covers the basics of Twitter, how to get started, the lingo, and includes many real case studies. The guide begins by pointing out that every day, millions of people use Twitter to create, discover and share ideas with others. It then points out that people are turning to Twitter as an effective way to reach out to businesses.

Twitter Search Is Changing & Businesses Should Take Note!

When I read this morning that Twitter plans to index content in the near future, much like a search engine does, my head began to buzz with ideas on why businesses both large and small should take note of this. In fact, it is going to become increasingly important for business owners everywhere to make sure they not only have representation on Twitter but that they are deeply involved as well.

Mixx Introduces “Sifter”

Social news site, Mixx, is beginning to implement monetization strategies with its introduction of “Sifter.” Accessible by a blue button in the top navigational menu, Sifter is a place where companies pay Mixx to display different types of creative — banner ads, new product designs, movie trailers, etc. — and then get feedback from real people on those ads — often before they see the light of day in any other forum.

Using Twitter To Manage Online Brand Reputation

Surely everyone that is somewhat in tune to world events has heard of micro-blogging service Twitter by now. Twitter is quickly becoming a mainstream site where people not only communicate but gather their information. With Twitter’s popularity, brand managers everywhere are beginning to use the service to monitor conversations related to their brand and product names. This post examines some of the ways this is taking place and explores how you can use Twitter to manage the reputation of your brand online.

What’s New at Mixx?

Mixx is constantly evolving into one of the best social news sites on the planet. The continuous addition of new features and improvements not only adds to their ‘awesomeness’ and makes the service fun to experience on a day to day basis. December brings about a number of additions and improvements.

Twitter As A Business Tool?

Twitter – a micro-blogging platform that few knew about a year ago has now gone mainstream with over 6 million users with numbers that growing daily. Even major news outlets such as Fox News, CNN and others are using Twitter on a daily basis to get viewer reaction and create discussion around breaking stories and issues. This leads me to question whether Twitter can be useful for business or is it simply an outlet to waste time and be counter-productive?

Afraid of Social Media? Excuse 5: Why We Aren’t Blogging

Just a few short years ago, companies who had yet to launch web site were thought of as pre-historic or dinosaurs. The same in beginning to hold true for companies who have web sites but have yet to enter the world of blogging. The excuses are many, none of which are really valid. They essentially center around budget, lack of contributors and not feeling they have anything to say.

Afraid of Social Media? Excuse 4: Corporate Red Tape

In part four of a series on why companies are slow to embrace social media, corporate red tape and multiple layers of bureaucracy is often the culprit that literally ties the hands of marketers. I have seen this occur time and time again with regards to search marketing projects. It is no surprise then that it would occur equally as much if not more when social media marketing is brought up.

Afraid of Social Media? Excuse 3: We Do Not Have The Budget

In part three of a series on why companies are slow to embrace social media, budget or lack thereof comes into play. While large companies seem to have money to burn, the same is not true with most small to medium sized business which comprise the bulk of clients we deal with. Because budgets are limited, SMBs try to squeeze all they can out of every marketing dollar.

So when you begin to mention things like “social media marketing” and social media optimization” the wall of defense immediately goes up and most often along the lines of “we have no money.”