All Entries in the "Social Media" Category
What’s New at Mixx?
Mixx is constantly evolving into one of the best social news sites on the planet. The continuous addition of new features and improvements not only adds to their ‘awesomeness’ and makes the service fun to experience on a day to day basis. December brings about a number of additions and improvements.
Twitter As A Business Tool?
Twitter – a micro-blogging platform that few knew about a year ago has now gone mainstream with over 6 million users with numbers that growing daily. Even major news outlets such as Fox News, CNN and others are using Twitter on a daily basis to get viewer reaction and create discussion around breaking stories and issues. This leads me to question whether Twitter can be useful for business or is it simply an outlet to waste time and be counter-productive?
Afraid of Social Media? Excuse 5: Why We Aren’t Blogging
Just a few short years ago, companies who had yet to launch web site were thought of as pre-historic or dinosaurs. The same in beginning to hold true for companies who have web sites but have yet to enter the world of blogging. The excuses are many, none of which are really valid. They essentially center around budget, lack of contributors and not feeling they have anything to say.
Afraid of Social Media? Excuse 4: Corporate Red Tape
In part four of a series on why companies are slow to embrace social media, corporate red tape and multiple layers of bureaucracy is often the culprit that literally ties the hands of marketers. I have seen this occur time and time again with regards to search marketing projects. It is no surprise then that it would occur equally as much if not more when social media marketing is brought up.
Afraid of Social Media? Excuse 3: We Do Not Have The Budget
In part three of a series on why companies are slow to embrace social media, budget or lack thereof comes into play. While large companies seem to have money to burn, the same is not true with most small to medium sized business which comprise the bulk of clients we deal with. Because budgets are limited, SMBs try to squeeze all they can out of every marketing dollar.
So when you begin to mention things like “social media marketing” and social media optimization” the wall of defense immediately goes up and most often along the lines of “we have no money.”
Afraid of Social Media? Excuse 2: No One To Monitor
In part two of a series on why companies are slow to embrace social media, I want to look at another common excuse I hear from existing clients. When questioned as to why they have yet to get involved in social media, they complain that there is no one within their company who can actually monitor any social media sites they get involved with.
Afraid of Social Media? Excuse 1: Lack of Control
Traditional companies have been very slow to embrace the social media/networking phenomena. As I work with companies who are running existing search marketing campaigns, I hear a broad range of excuses why they have yet to jump on the social media/networking bandwagon. The first of many excuses is that companies fear they will not be able to control the social media environments should they get involved.
Mixx Beginning To Monetize Itself
Slowly but surely, the up and coming social news site Mixx is beginning to monetize itself. And why shouldn’t they? With over 5 million unique visitors to the site in October alone, Mixx has seen steady growth since their debut a little over a year ago.
Mixx Celebrates One Year Anniversary & Offers Goodies
It’s hard to believe that Mixx is already one year old. The better-than-Digg- alternative to Digg has experienced a lot of growth in that time as well. Thanks to the growing Mixx community, they have seen the number of visitors grow 500%. Mixx now gets more than 4 million unique visitors each month!
In a post on the official Mixx blog, the social news site is happy to remind its community why it is different from the other guys out there.
New Features at Mixx – Nested Comments, Domain Endorsing & More
Mixx has announced a variety of new features related to the comment system, communities, fighting spam, awards and has even added domain endorsing. All in all they make Mixx an even better user experience than it already is. Following is a summary of what has been added, updated and improved.
How To Promote Yourself on Social Sites Without Actually “Promoting Yourself”
I was recently asked the question, “How do you market your company on social news / bookmarking sites without appearing like a spammer?” This is a great question — one that has a pretty straightforward answer but which also requires a lot of work. Why? Because it is easy to sign up for a social bookmarking site and simply submit your own “stuff.” Submitting your own stuff does however not guarantee that your efforts will be successful. There is actually a lot more to it.
Mixx Adds Communities Which is Like Groups on Steroids
Mixx announces today that they are taking their mantra of ultra-personalization to a whole new level with the launch of Mixx Communities. These Communities, described as “Mixx Groups on steroids,” are much like the Groups function you may or may not already be using, however Communities allows you to “customize” by importing an image header and/or logo, choosing a custom color scheme, and determining specific topics and categories to include. They are almost like custom Mixx sites within the larger Mixx portal.
